About Charlotte
Senior account director-level freelancer specialising in B2B and corporate PR. I focus on digital-first comms, social and influencer strategy and campaign delivery, backed by sharp, story-led content. I’m passionate about cause-led work, from workplace culture and safety in high-risk environments to cyber hygiene. I partner with agencies and brands who want flexible, no-nonsense support that delivers impact.
English
Native or bilingual
Can work on-site
East Dorset District (up to 50km)
Experience
- Lottie Hutchins PRFreelance Public Relations ConsultantOctober 2025 - Today (8 months)New Milton, United KingdomHelping B2B brands get seen, heard and remembered -- PR, social and influencer expertise included.While PR is my core, I've also spent the past few years focusing on B2B social and influencer campaigns. These campaigns are designed to cut through the noise, get brands noticed, and connect with audiences and communities in ways that drive modern comms. I also run B2Briefed, a no-fluff resource for B2B PR insights, learnings, and practical guidance. I work with ambitious brands, founders and agencies to tell their stories with clarity, creativity, and a digital-first mindset.Previously worked with:
- TEAM LEWIS
- Shift7
- adeus
- GitLaw
- Obsidian Security
- VinciWorks
- Publicis ProPR Senior Account Director, Influence & SocialPRESS AND MEDIAAugust 2022 - October 2025 (3 years and 2 months)London, UK
- Managing a portfolio of £600K per annum across B2B technology, cybersecurity, HR, business and retail accounts.
- Leading comprehensive planning, resource management, and fulfilment for client accounts, ensuring alignment with objectives and timely delivery.
- Acting as a trusted strategic advisor, building strong day-to-day stakeholder engagements.
- Overseeing project timelines, SLAs, and effective campaign management.
- Accurately pricing up projects, tracked resource utilisation and identified opportunities for upsell, contributing to the overall financial success of each account.
- Touchdown PRSenior Account ManagerJuly 2021 - August 2022 (1 year and 1 month)Basingstoke, United Kingdom
- Advised B2B clients with a strategic consultancy mindset, managing PR programmes and integrated campaigns globally–specifically EMEA, APAC, ANZ and North America.
- Established and nurtured media and influencer relationships across tech, cybersecurity, HR, business and various industries.
- Demonstrated expertise in client industry trends, competitor news, and campaign strategies.
- Effectively managed account budgets, ensuring profitability and high service levels.
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Education
- Bachelor of Arts in SociologyUniversity of Surrey2016Bachelor's Degree, Sociology
- A/AS Levels, Media Studies, Graphic Design, English Language, SociologyFarnborough Sixth Form College2012A/AS Levels, Media Studies, Graphic Design, English Language, Sociology