Freelancer profile translated to English.

Description

The advertising tracking ecosystem is undergoing a major transition. Between browser restrictions (ITP), the use of ad blockers, and privacy requirements, traditional "Client-Side" tracking is reaching its limits.

With two years of experience in Google Ads technical support, I now help companies transition to a more robust measurement architecture: Google Tag Manager Server-Side.

My technical approach:

• Data Reliability: Migrating data flows to a dedicated server (Google Cloud) to bypass browser limitations and regain control over the data sent.

• Web Performance: Reducing the weight of scripts on the browser side to optimize Core Web Vitals scores and user experience.

• Conversions API (CAPI): Implementing server-to-server protocols for Google Ads and social platforms, ensuring better ROAS attribution.

• Consent Governance: Deploying Consent Mode V2 to align marketing needs with legal requirements (GDPR).

My goal is to transform often fragmented tracking into a sustainable "First-Party" infrastructure, capable of withstanding market changes while respecting user privacy.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Google Ads
Tracking Specialist
TELECOMMUNICATIONS
June 2022 - August 2024 (2 years and 2 months)
Lisbon, Portugal
Supporting Google Ads clients:
- Conversion Rate Optimization (CRO)
- Google Tag Manager
- Consent Mode V2
- Data Analysis
Google Tag Manager Data Analysis GA4 Consent Mode V2
FEE2A
Marketing Manager
January 2019 - March 2019 (2 months)
Chelles, France
Client social media management
Competitive intelligence
Research and creation of visuals for websites
Creation and management of Google Ads campaigns
Organic referencing management (SEO)
Creation of marketing plans