Lorya Roblin

I am an independent strategic planner based in Paris with over 17 years of experience at the intersection of brand strategy, behavior change, and integrated communications in France and internationally.

I have worked in strategic planning at creative agencies (e.g., JWT, We Are Social, M&C Saatchi, Ogilvy) and for a foundation (Nike) in Paris, London, Singapore, and Vietnam.

I help organizations understand what truly motivates individuals (culture, habits, behaviors) and translate these insights into brand platforms, strategic narratives, multimedia campaigns, and behavior change campaigns.

I work with brands (e.g., Unilever), foundations (e.g., NIKE), and public institutions (e.g., CITEO), particularly on public health, gender equality, and climate issues.

My main areas of intervention:

BRAND STRATEGY & DESIGN:

- Audience insights and analysis

- Brand strategy

- Integrated campaign strategy

- Creative briefs & strategic guidance

- Brand performance KPIs

BEHAVIOR CHANGE STRATEGY:

- Behavioral insights & change theories

- Human-Centered Design (HCD)

- CSR & gamified learning programs

- Impact KPIs

More information on my website: loryaroblin.com