Freelancer profile translated to English.
Back to original languageAbout Lorraine Nkanka
🇫🇷
CRM Marketing Specialist with 7+ years of experience in multi-channel campaign management, including 7 years on Adobe Campaign Classic and almost a year on Salesforce Marketing Cloud. I help businesses deliver high-performance email marketing strategies from concept to analytics, including targeting and automation.
Expertise includes:
- End-to-end campaign management: design, segmentation, automation, deployment, and tracking.
- Analytics tools: Google Analytics, Looker Studio, Tableau, Eularian.
- Technical skills: HTML for email, SQL for segmentation, template optimization.
- Cross-functional collaboration in complex, international environments.
- Process optimization to improve efficiency and results.
Results-driven and customer-focused, I combine operational rigor, strategic vision, and technical agility to maximize campaign impact.
🇬🇧 / 🇺🇸
CRM Marketing Specialist with 7+ years of experience in multi-channel campaign management, including 7 years on Adobe Campaign Classic and almost a year on Salesforce Marketing Cloud. I help businesses deliver high-performance email marketing strategies from concept to analytics, including targeting and automation.
Expertise includes:
- End-to-end campaign management: design, segmentation, automation, deployment, and tracking.
- Analytics tools: Google Analytics, Looker Studio, Tableau, Eularian.
- Technical skills: HTML for email, SQL for segmentation, template optimization.
- Cross-functional collaboration in complex, international environments.
- Process optimization to improve efficiency and results.
Results-driven and customer-focused, I combine operational rigor, strategic vision, and technical agility to maximize campaign impact.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 20km), Pontault-Combault (up to 20km)
Experience
- Retail Renault GroupMarketing Automation ConsultantAUTOMOBILENovember 2023 - Today (2 years and 7 months)Boulogne-Billancourt, FranceManagement of email, SMS and offer campaigns (Interaction module)/app push internationally• User support/training on Adobe Campaign Classic but migrating to Sales Force Marketing Cloud for countries• Management of one-off and recurring email/SMS campaigns for Renault and Dacia brands• Execution of targeting and implementation of propensity scores• Monitoring of automated campaigns for prospects based on car model preferences• Sending app push notifications and setting up offers on the My Renault application• Monitoring deliverability via Everest (Validity)
- TotalEnergies SEB2B Relationship Marketing Project ManagerENERGY AND UTILITIESDecember 2022 - November 2023 (10 months)Paris, FranceCoached by the B2B CRM Manager, and with the support of the support team:- Contribution to the development of the relational program and customer lifecycle support, in collaboration with Product Marketing, Digital, Services, Customer Relations, and Sales teams.- Content writing and creative work (on Dartagnan): emailings, letters, web pages;- Development and configuration of multi-channel customer campaigns (email, mail, SMS) one-off and recurring according to the defined schedule, and adaptations based on customer impacts and feedback;- Ensuring the smooth customer journey of campaigns to streamline the customer experience and ensure performance;- Management of customer support in case of unexpected events in collaboration with other relevant departments;- Participation in needs expression with IT/DATA during SI development projects and acting as the business owner.- Tracking and weekly presentation of activity results, competitive intelligence. Results documentation.
- ORANGECRM Campaign Manager ConsultantTELECOMMUNICATIONSAugust 2022 - December 2022 (5 months)Arcueil, FranceResponsible for entertainment package TV and fiber campaigns:BriefingAgency creative developmentHTML integration on Adobe, Adobe routing, Google Analytics analysisManagement of email, SMS, Rich SMS campaigns with Sinch, A/B testing, Persado testingSupport in managing second-intent banners on Advise and ReelevantEmail creative formatting on DartagnanURL creation with URLs Builder and RBO (SMS)Simple targeting on Adobe
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Education
- Master's Degree, Web MarketingESGCI2019Mastère, Web marketing
- Web Referencing (SEO, SEA, SMO)VOG' CONSULTING2021Référencement web (SEO, SEA, SMO)