Freelancer profile translated to English.
Back to original languageAbout Lorraine
A strategic project at a standstill, a launch to manage, a transformation to structure… and teams already under pressure?
⚡I intervene as a dedicated task force to transform your marketing and business challenges into concrete progress, from strategy to execution.
**Doctor of Pharmacy and ESSEC graduate**, I combine scientific rigor with a business vision based on a deep understanding of the field.
I work withhealthcare companies(food supplements, medical devices, cosmetics, OTC, medtech, AI) on:
➡️Managing complex projects(launch, evolution, structuring)
➡️Defining marketing and business strategy(go-to-market, performance, commercial activation)
➡️Developing and launching offers(products, services, innovations)
➡️Team upskilling(developing materials, training)
💡My key asset: I draw on my dual scientific and business background, combined with field and headquarters experience, to propose truly actionable strategic approaches.
💥 **A project in progress, urgent support needed, a task waiting?
📩 Let's talk about your challenge to move it forward!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- PuressentielStrategic Marketing Group ManagerHEALTH AND WELLNESSJanuary 2022 - November 2025 (3 years and 10 months)Paris, FranceI joined the Strategic Marketing team to manage a portfolio of Consumer Health ranges in competitive markets with strong business and innovation stakes:
- Stress, Sleep, Joints & Muscles, Circulation, ENT, Headaches, Intimate Hygiene, First Aid, Aromatherapy
- Food supplements, medical devices, cosmetics, and consumer products
My responsibilities:- Definestrategic recommendations and range development plansbased on sell-in/sell-out analyses and market intelligence in France and internationally.
- **Conceptualize new products and structure the go-to-market strategy**, from positioning to market launch.
- **Manage product development, from brief to launch**, in coordination with R&D, Regulatory Affairs, Purchasing, and Packaging departments.
Results:*10+ product launchesmanaged from strategy to field deployment*20+ products optimized(positioning, packaging, formula, regulatory status) with business impact - PuressentielDOM-TOM Area ManagerHEALTH AND WELLNESSApril 2019 - January 2022 (2 years and 9 months)Paris, FranceRecruited to support the Area Director in **restructuring the DOM-TOM business unit: transitioning from an outsourced sales network to an in-house sales force**, managed from headquarters — with the goal of **accelerating growth in the area**.My responsibilities:
- **In-house sales force establishment**: team onboarding, change management.
- **Build operational foundations**: structuring databases, deploying tools (ERP, CRM, and Order Management) in coordination with IT, formalizing processes and HQ/field information flows.
- **Develop sales strategy**: offer creation (margin/volume analysis), group/wholesaler negotiations, supply chain coordination, on-site visits.
- **Manage performance**: P&L management, sales analysis, forecasts, stock optimization (replenishment, overstock), ROI evaluation of operations.
- **Deploy Trade Marketing**: definition of annual activation plans per zone, creation of specific tools.
Results:A successful transition amidst a crisis (COVID-19) without compromising performance:- **Double-digit growth**: +29% in 2020 and +24% in 2021 despite logistical challenges
- **Exceeding targets**: 119% of target achieved in 2020 and 114% in 2021
- **Structuring of headquarters organization**: recruitment and upskilling of a support team (Logistics, Trade) to sustain growth.
- URGOMarketing ConsultantPHARMACEUTICALS INDUSTRYSeptember 2018 - December 2018 (3 months)Paris, FranceI supported the operational deployment of the market access strategy for an innovative bandage with a central objective:turning price objections into sales arguments by translating complex health-economic modelsinto growth levers.My responsibilities:
- **Field Audit**: Immersion in city and hospital settings to identify purchasing barriers and price acceptability levers.
- **Value-based selling**: Translating health-economic data into simple and impactful sales arguments.
- **Field co-construction**: Facilitating workshops with medical representatives to align marketing strategy with field realities.
- **Design of sales support tools**: Development of a complete kit validated by the Medical Department.
Results:*Rapid field implementationthanks to immediate adoption of sales support tools upon deployment.- **Marketing/Sales Alignment**: Better appropriation of the product's health-economic benefits in the field.
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Education
- State Diploma of Doctor of PharmacyAix-Marseille University2019Thèse soutenue en 2019 avec les félicitations du jury : Etat des lieux de la réglementation Européenne relative aux allégations des produits cosmétiques
- MSc in Management - Grande Ecole ProgramESSEC Business School2016