Freelancer profile translated to English.
Back to original languageAbout Lorraine
🎯 What I do
I transform contact databases into qualified opportunities through multi-channel orchestration (Outbound + Paid + Nurturing) and frictionless CRM stacks.
🚀 5 expertise areas
• B2B Lead Gen Strategy • Marketing & Sales Ops • HubSpot / Zapier Automation
• Paid Acquisition (Google & LinkedIn Ads) • Data Analytics & Reporting
💡 3 values & qualities
Tech curiosity • Operational rigor • Sales-Marketing Collaboration
📈 Impact to date
• Design of Outbound sequences and Ad management
• Structuring of CRM processes ensuring data reliability
• Building live dashboards to track MQL/SQL, CAC
📬 contact me: |
French
Native or bilingual
English
Conversational
Can work on-site
Paris 12e Arrondissement (up to 10km)
Experience
- The EditorialistLead Generation SpecialistMarch 2023 - March 2025 (2 years)Paris, France
- Outbound: Design of outbound campaigns, enrichment of lead databases, automation of prospecting sequences.
- Inbound: LinkedIn Ads, Google Ads
- Marketing/Sales Ops: tool integration, CRM management, structuring of the outbound stack, writing and automation of acquisition processes, data reliability, technical support for teams, performance tracking (MQL/SQL, Open rates, rejection rates, CAC), sales and marketing workflows, nurturing, scoring
- OffishallGrowth ExecutiveSOFTWARE PUBLISHINGJanuary 2022 - February 2023 (1 year)Paris, France
- Outbound: Lemlist (0 to 1), definition of verticals with Sales (targeting, segmentation, writing), scraping, enrichment.
- Inbound: Google Ads (0 to 1), LinkedIn Ads (0 to 1).
- CRM Administration: source analysis
- Reporting: completion of support for each acquisition channel
- DiamantissimoGrowth Project ManagerLUXURY GOODSFebruary 2021 - June 2021 (4 months)Paris, Franceanalysis of available data, definition of priority targets, personas, qualitative and quantitative interviews, workflow automation, prioritization of AARRR framework optimization actions, growth experiments
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Education
- State diploma level II Photography image processingLes Gobelins2005
- DEUG Plastic ArtsUniversité Paris 82003
Certifications
- Becoming a monster (on Linkedin influence)L'antichambre de Germinal2021
- Google Analytics for BeginnersGoogle2021