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Lorraine G.LG

Lorraine G.

Communication, Digital, and Innovation Director

€950/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lorraine

Seeking opportunities to lead your strategic projects #digital #innovation #communication #organization #CSR #EmployerBranding #Business.

Specializing in high-stakes project management and corporate communication, I have experience in the banking sector and in communication consulting agencies for major industrial groups (energy, multi-technical services, construction, highway concessions).

My value proposition: transform your vision into successful strategic projects, aligned with your objectives and user needs (digital strategy, innovation, brand identity, CSR).

My strengths: global vision, adaptability, creativity, risk management, emotional intelligence, high standards, and networking skills.
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Fluent

  • Italian

    Fluent

Can work on-site
Paris (up to 10km), Vincennes (up to 10km), Rouen (up to 10km), Orléans (up to 10km)

Experience

  • WordAppeal
    Consulting Director
    CONSULTING AND AUDITS
    June 2013 - June 2024 (11 years)
    Paris, France
    Key missions:

    - Business Development: +100% revenue in 2023 on a key account for the Agency.
    - TotalEnergies' global "Committed to Better Energy" campaign (30M€, 60 countries, 17 languages): 30-month PMO mission, supporting the VP Image & Brand and her teams. Coordination of project managers and agencies (content, traffic, community management, UX, design, AMOA, IT); facilitation of committees; monitoring of schedules and costs; risk management; production and monitoring of roadmaps and lessons learned.
    - "Startupper Challenge of the Year by Total - 2018-2019 Edition", supporting the social innovation power of young entrepreneurs worldwide (https://startupper.totalenergies.com/). 18-month PMO mission, supporting the VP Digital and Innovation of Marketing & Services and her teams. 55 countries, including 32 in Africa, 17 languages, global management (IT, functional, editorial, legal, compliance, media plan, creative, and event management).
    - Management of the ProdWeb service offering (24/7 webmastering) for TotalEnergies: administrative and human management of the webmaster team, recruitment, implementation of on-call and standby schedules, facilitation of steering committees, organizational reflection and implementation of ad hoc solutions, client relations. Contract since 2017, renewed in 2022.
    - Editorial optimizations of TotalEnergies' digital ecosystem websites on key themes: shareholders, investors, ESG, employer branding, Oil & Gas projects, training.
    - SPIE: overall design of SPIE France's website, www.spie.fr. Management of technical partners, SEO and accessibility, content production. Implementation of a multilingual intranet. UX/UI redesign of the corporate site and the "clients" site.
    - Solvay: design of the 2021/2022 trilingual integrated annual reports.
    Digital Transformation and Strategy Project Management (PMO) Web Project Management Communication Strategy Brand and Identity
  • BNP PARIBAS
    Communication Manager - BNP Paribas Foundation
    BANKING AND INSURANCE
    March 2009 - February 2013 (3 years and 11 months)
    Paris, France
    - Structuring BNP Paribas's global sponsorship policy with Foundation managers and the Group's executive management: validation of axes; consolidation of governance; management of the Group's global sponsor network; implementation of global reporting and consolidation for General Management, organization of regional seminars (Asia, Europe, North Africa).
    - Over 200 articles published on internal and external platforms.
    - Contribution to 3 CSR reports
    - 2 Advertising Campaigns
    - 1 Corporate Film
    - Creation of the "PHI" reporting tool.
    Communication Strategy Sponsorship CSR Reporting Brand and Identity Foundations
  • BNP Paribas Real Estate
    Internal Communications Manager (Temporary Emergency Assignment)
    REAL ESTATE
    October 2008 - March 2009 (5 months)
    Paris, France
    - Implementation of the internal communication plan for the unified brand BNP Paribas Real Estate.
    - Management of the global network of internal communicators; implementation of tools in compliance with the "Brand & Advertising" charter.
    - Design and production of the multilingual internal magazine: editor-in-chief, conducting interviews, managing external writers, translators, internal validation process, and distribution.
    Internal Communication Editor-in-Chief Network Management Digital Communication Multilingual Communication

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Education

  • bac+5, Media & Communications
    Institut d'Etudes politiques de Paris
    1999
    bac+5, Media & Communications
  • Maîtrise, Langue et civilisation allemandes
    Université Sorbonne Nouvelle
    1995
    Maîtrise, Langue et civilisation allemandes

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