About Lorraine
French
Native or bilingual
English
Fluent
German
Fluent
Italian
Fluent
Experience
- WordAppealConsulting DirectorCONSULTING AND AUDITSJune 2013 - June 2024 (11 years)Paris, FranceKey missions:- Business Development: +100% revenue in 2023 on a key account for the Agency.- TotalEnergies' global "Committed to Better Energy" campaign (30M€, 60 countries, 17 languages): 30-month PMO mission, supporting the VP Image & Brand and her teams. Coordination of project managers and agencies (content, traffic, community management, UX, design, AMOA, IT); facilitation of committees; monitoring of schedules and costs; risk management; production and monitoring of roadmaps and lessons learned.- "Startupper Challenge of the Year by Total - 2018-2019 Edition", supporting the social innovation power of young entrepreneurs worldwide (https://startupper.totalenergies.com/). 18-month PMO mission, supporting the VP Digital and Innovation of Marketing & Services and her teams. 55 countries, including 32 in Africa, 17 languages, global management (IT, functional, editorial, legal, compliance, media plan, creative, and event management).- Management of the ProdWeb service offering (24/7 webmastering) for TotalEnergies: administrative and human management of the webmaster team, recruitment, implementation of on-call and standby schedules, facilitation of steering committees, organizational reflection and implementation of ad hoc solutions, client relations. Contract since 2017, renewed in 2022.- Editorial optimizations of TotalEnergies' digital ecosystem websites on key themes: shareholders, investors, ESG, employer branding, Oil & Gas projects, training.- SPIE: overall design of SPIE France's website, www.spie.fr. Management of technical partners, SEO and accessibility, content production. Implementation of a multilingual intranet. UX/UI redesign of the corporate site and the "clients" site.- Solvay: design of the 2021/2022 trilingual integrated annual reports.
- BNP PARIBASCommunication Manager - BNP Paribas FoundationBANKING AND INSURANCEMarch 2009 - February 2013 (3 years and 11 months)Paris, France- Structuring BNP Paribas's global sponsorship policy with Foundation managers and the Group's executive management: validation of axes; consolidation of governance; management of the Group's global sponsor network; implementation of global reporting and consolidation for General Management, organization of regional seminars (Asia, Europe, North Africa).- Over 200 articles published on internal and external platforms.- Contribution to 3 CSR reports- 2 Advertising Campaigns- 1 Corporate Film- Creation of the "PHI" reporting tool.
- BNP Paribas Real EstateInternal Communications Manager (Temporary Emergency Assignment)REAL ESTATEOctober 2008 - March 2009 (5 months)Paris, France- Implementation of the internal communication plan for the unified brand BNP Paribas Real Estate.- Management of the global network of internal communicators; implementation of tools in compliance with the "Brand & Advertising" charter.- Design and production of the multilingual internal magazine: editor-in-chief, conducting interviews, managing external writers, translators, internal validation process, and distribution.
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Education
- bac+5, Media & CommunicationsInstitut d'Etudes politiques de Paris1999bac+5, Media & Communications
- Maîtrise, Langue et civilisation allemandesUniversité Sorbonne Nouvelle1995Maîtrise, Langue et civilisation allemandes
Certifications
- Innovate to LeadPolytechnique Executive Education2025