Freelancer profile translated to English.
Back to original languageAbout Lorraine
I support brands, SMEs, and startups in creating and implementing 360° digital communication strategies, combining coherence, creativity, and performance.
🌐 Digital Strategy & Communication
Existing Audit: Understanding Brand DNA & Competitive Analysis
Development of Marketing and Communication Strategy (budget, action plan, placement on digital platforms and social networks)
Implementation: Creation of content adapted to each channel
Performance Monitoring and Analysis (Google Analytics, Ads, Reporting)
🎨 Web Design & Graphics
Creation of showcase websites on WordPress & Wix
Visual Identity (print & digital), brochures, posters, flyers, catalogs
Interface Design, Banners, Social Media Content, Editorial Planning
Photo Shoots & Photo Editing
🔎 Keywords: digital communication, brand strategy, web design, project management, content, graphic design, social media
Looking forward to collaborating with you soon 🌟
English
Fluent
Spanish
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- DocaretCommunication Consultant, Art DirectionCONSULTING AND AUDITSNovember 2021 - Today (4 years and 7 months)Art Direction• Creation of visual identity for print and digital• Brochure, catalog, illustrations• Flyer, leaflet, poster• Interface design• Banners, social media content• Editorial planning• Photo shoots• Photo editing• Creation of CMS websites (Wix, WordPress, ...)DIGITAL STRATEGY CONSULTANTConducting an existing audit• Understanding brand DNA• Competitive analysisCreating the digital strategy• Developing a digital communication and marketing strategy, its business model, its budget, and action plans• Defining a placement policy on digital platforms and social networksImplementing the strategy• Producing and adapting content according to the chosen digital channelsAnalyzing results• Acceptance testing• Google Analytics monitoringNon-exhaustive list
- Celsius EnergyCommunication Officer Consultant, Art DirectionENERGY AND UTILITIESNovember 2021 - April 2023 (1 year and 5 months)Clamart, FranceProduction of communication materials and organization of B2B communication actions.Project management, event management, and art direction.• Creation of communication materials such as posters, banners, etc.• Layout of various content, brochures, and newsletters.• Proposal and creation of technical principle illustrations.• Production of visual content for social media communication.• Collection of internal information.• Management of projects and events related to internal and external communication actions.• Management of relationships with partners and suppliers.• Guarantee of the company's image: website updates and social media management.Non-exhaustive list
- WelcomeuropeDigital Marketing AssistantCONSULTING AND AUDITSSeptember 2019 - September 2020 (1 year)Paris, France- Development of Digital and Offline Marketing Strategy- Management and coordination of website creation project- Email and Newsletter copywriting- Website updates- Update/creation of marketing/communication tools (brochures, guides, white papers, training programs, ...)- Community Management LinkedIn & Facebook
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Education
- Bachelor "Digital Project Manager specializing in Graphic Design"IESA Multimédia2018
- Expert in Digital Strategy, specializing in Art DirectionIESA Multimédia2020