Lorrae Bradbury

• ● Designed and scaled operational workflows across marketing, sales, research, and internal systems, integrating automation and human QA to improve production efficiency and multi-platform delivery

• ● Built AI-enabled CRM and partnership systems supporting $200K+ annual revenue, automating lead intake, qualification, routing, and outbound communication workflows across 10K+ contacts while maintaining human oversight and brand consistency

• ● Developed customized Notion-based project operations infrastructure, with AI-enabled sprint planning, resource allocation, workload balancing, and deadline management across cross-functional teams, with real-time dependency management and calendar integration

• ● Led product strategy and go-to-market execution for multi-product digital ecosystem including subscriptions and courses, establishing tier-1 media authority (USA Today, Cosmopolitan, Glamour)

• ● Optimized onboarding flows, conversion funnels, and lifecycle automation through segmentation, A/B testing, and UX improvements to increase activation and reduce purchase friction

• ● Managed distributed team of 15 across editorial, marketing, partnerships, and operations; established SOPs and scalable production systems supporting continued growth

• ● Directed product strategy, digital operations, and go-to-market execution for $2.9M wellness nonprofit, overseeing subscription, course, coaching, and content platforms

• ● Increased conversion rate 180% and average order value 45% through UX optimization, A/B testing, and customer journey analysis

• ● Built automated lifecycle marketing and segmentation systems that increased repeat purchases 38%, customer lifetime value 52%, and reduced churn 29%

• ● Scaled audience growth 413% and web traffic 276% through integrated SEO, organic acquisition, paid campaigns, and operational content workflows with content governance strategy

• ● Built and led remote team of 8–12 across marketing, editorial, and operations; implemented sprint planning, QA processes, and workflow systems to improve delivery efficiency

• ● Led U.S. market expansion strategy for European app entering competitive U.S. market, advising executive leadership on positioning, product-market fit, user segmentation, and acquisition strategy

• ● Improved quarterly user sign-ups 240% and activation rates 65% through UX optimization, lifecycle marketing, audience analysis, and localized messaging strategy

• ● Spearheaded partnership, event, and media campaigns driving 2M+ impressions and expanding brand credibility across target demographics

• ● Advised on product feature prioritization, contributing to development of safety-focused features, moderation guidelines, and compliance-aligned community standards for U.S. audiences