About Loris
French
Native or bilingual
English
Conversational
Experience
- InterstisMarketing and Communication DirectorSOFTWARE PUBLISHINGOctober 2022 - Today (3 years and 9 months)Paris, FranceI revamped the entire interstis.fr website and launched the hexagone.io brand, product, and website.To achieve this, I had to define the Brand and Product strategy for the launch of the new "SEO First" website, using the Job to Be Done method.I implemented an ROI-driven lead generation system based on the AARRR method, with optimized tracking and full reporting to Hubspot.
- Mon Chasseur ImmoChief Marketing OfficerREAL ESTATEAugust 2018 - September 2022 (4 years and 1 month)Montpellier, FranceI revamped the brand strategy, including a rebranding of the company name, tagline, and the entire graphic and editorial charter.Following this, the creation of a new website optimized for store locators and SEO, leading to a 10x increase in lead generation.I also implemented all the training for real estate hunters.I structured B2B and B2C acquisition for the end client and the real estate hunter.
- Groupe AngelottiDigital Media ConsultantREAL ESTATEDecember 2017 - August 2018 (8 months)Montpellier, FranceImplementation of a phygital approach, combining client events, trade shows, and website improvements for each real estate operation.Creation of visuals, texts, and structuring of social media communication to promote all programs and highlight the customer experience and reviews.
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Education
- PhD student in GeopoliticsUniversity of Montpellier 3Thèse sur la Guerre de l'information : Gestion et définition d'un modèle Open Source
- Master's in Economic IntelligenceUniversity of Marne la Vallée2004
Certifications
- Google AdsGoogle2017
- Google AnalyticsGoogle2020