Freelancer profile translated to English.
Back to original languageAbout Lorine
Welcome to my profile :)
I help brands structure, optimize, and manage their social media strategy, with an approach that is creative, analytical, and results-oriented.
Specializing in beauty, lifestyle, childcare, and premium brands, I cover the entire value chain: from strategic thinking to operational activation, including performance analysis.
My goal: to make social media a sustainable business lever, beyond mere visibility.
With over 3 years of experience in social media management, I have supported several brands in developing and aligning their digital presence, adapting strategies to the real challenges of each structure (awareness, engagement, conversion, brand image).
Expertise:
- Social Media Strategy
- Definition of tailor-made social media strategies aligned with business objectives
- Development of strategic editorial calendars
- Performance analysis (KPIs, engagement, reach, community growth)
- Continuous adjustment of actions based on results
- Account audits + strategic recommendations
- Competitive intelligence, monitoring digital trends
- Community Management
- Content optimization based on performance analysis (formats, hooks, pacing, editorial angles)
- Active moderation focused on customer relations and brand image (DMs, comments, interaction management)
- Editorial animation aimed at building connections, strengthening brand credibility, and fostering community loyalty
- Development of an engaged, qualified community aligned with the brand's target audience
Let's discuss your objectives and challenges ;)
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Mono SkincareCommunity ManagerFASHION AND COSMETICSNovember 2025 - Today (9 months)Paris, FranceAs a freelance community manager for Mono Skincare, I support the brand in developing and managing its digital presence on Instagram.My responsibilities:
- Creation of UGC content (photos & videos) aligned with the brand's universe and positioning
- Implementation of the social media strategy (Instagram)
- Development of the monthly editorial calendar
- Design of the feed preview to ensure visual and editorial consistency
- Content production: posts, stories, and reels
- Caption writing
- Community moderation (comments, private messages)
- Competitive intelligence (monitoring social media & skincare trends)
- Continuous strategy adjustment based on brand performance and objectives
- Performance reporting (analysis of results: engagement, reach, community growth)
- Mobility On BoardCommunity ManagerRETAIL (SMALL BUSINESS)October 2025 - Today (10 months)Paris, FranceAs a freelance Social Media Manager for Mobility On Board, I support the brand in developing and managing its digital presence on major social networks (Instagram and TikTok).My responsibilities:
- Strategy & Community Management
-Definition of the social media strategy in line with brand objectives-Development of the monthly editorial calendar-Design, production, and publication of content (posts, stories, reels)-Strategic thinking around formats, messages, and content angles-Content optimization to maximize reach, engagement, and visibility-Community moderation (comments, private messages)-Competitive intelligence (monitoring trends in childcare, lifestyle, tech social media)-Continuous strategy adjustment based on performance-Performance reporting (analysis of results: engagement, reach, community growth)- Influence & Partnerships
-Definition of the influence strategy aligned with brand objectives-Selection of relevant influencer profiles-Collaboration setup (briefs, coordination, deliverables)-Partnership management with other brands (co-creations, cross-promotions, visibility)-Performance analysis of influence and partnership activities - JoliBy LCommunity ManagerFASHION AND COSMETICSFebruary 2022 - November 2023 (1 year and 9 months)Paris, FranceAs a freelance Social Media Manager for Joli by L, I supported the brand in developing and managing its digital presence on major social networks (Instagram, TikTok, Facebook).My responsibilities:- Development and management of the overall Social Media strategy aligned with brand objectives.- Design and management of the editorial calendar (posts, stories, videos).- Creation and implementation of targeted advertising campaigns (Facebook Ads, Instagram Ads, TikTok Ads).- Complete management of Instagram, TikTok, and Facebook accounts: publication, moderation, daily engagement, and performance monitoring.- Development of a creative and engaging content strategy to enhance brand awareness and build a community.- Regular analysis of results and optimization of actions to maximize visibility and return on investment.👉 A 360° mission that allowed me to manage both strategy and operations, building a strong and consistent digital presence for the brand.
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Education
- Master 2 - Digital MarketingESDES2025- Fondamentaux du marketing : segmentation de marché, comportement du consommateur, positionnement de marque. - Élaboration de stratégies marketing & digitales : de la réflexion stratégique à la mise en œuvre opérationnelle. - Analyse de données marketing : collecte, traitement, interprétation des KPIs pour optimiser les campagnes. - Outils numériques & technos digitales : outils de publicité en ligne (Meta Ads / Google Ads), gestion des médias sociaux, outils de suivi de performance. - SEO / contenus digitaux : production de contenus optimisés pour le web, connaissance des bonnes pratiques pour améliorer la visibilité organique. - Communication digitale & brand management : identité de marque, tonalité, storytelling, cohérence sur les plateformes digitales. - Projet professionnel & expérience de terrain : stages, projets concrets, travail en entreprise, collaboration avec des partenaires. - Marketing international / ouverture à l’international : gestion de la diversité culturelle, communication dans un contexte global. - Gestion de projet : planification, coordination, respect des délais, travail en équipe sur des projets marketing ou digitaux. - Veille, innovation & nouvelles tendances digitales : surveiller les évolutions du digital, intégrer les nouvelles technologies (IA, automatisation, etc.).