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Loriane Van OoteghemLV

Loriane Van Ooteghem

Marketing & Strategy Consultant (VSE & sole proprietors)

€150/day
Lyon, FR
3-7 years
Marketing Strategy
Communication Strategy
Digital Marketing
Digital Communication
Competitive Intelligence

Average response time: 1 hour

Freelancer profile translated to English.
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About Loriane

I support sole proprietors, VSEs, and entrepreneurs in structuring their positioning, their offer, and their communication.

My role is to provide a clear and pragmatic strategic perspective to help you differentiate yourself better, clarify your messages, and prioritize the marketing and communication actions that are truly useful for your business.

I intervene in both the launch and repositioning or optimization phases, through audits, strategic recommendations, and operational support.

Examples of interventions:

MARKETING & COMMUNICATION DIAGNOSTICS

- Analysis of the existing situation
- Identification of strengths and areas for improvement
- Concrete and actionable recommendations

OFFER POSITIONING

- Offer clarification
- Differentiation (benchmark, competitive intelligence)
- Value proposition
- Target customer

MARKETING STRATEGY

- Market research
- Choice of levers (social networks, word-of-mouth, website, partnerships…)
- Prioritization of actions
- Marketing plan

COMMUNICATION

- Key messages and brand tone
- Consistency of materials
- Structuring of discourse
- Recommendations for channels and communication approaches
- Content ideas and sales support tools (social networks, visual materials, presentations, testimonials…)

Assignments can be offered as a package or hourly, depending on needs.

I have a SIRET number - L.O.V Consult.

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • BlueBearsIT
    Data Analyst
    September 2025 - Today (11 months)
    PowerApps application creation
    Power BI
    Azure Environment: Dataverse, Dataflow, NB,...
    SQL, Python
    GDPR
    Data Analysis Microsoft Azure Microsoft Power BI
  • WD-40 Company France
    Product Manager
    September 2024 - December 2024 (3 months)
    Saint-Priest, France
    Product training
    Eurexpo Lyon Exhibition Center
    Partnership project with schools
    Sales pitch assistance
  • Hankook Tire
    Product Manager
    February 2022 - April 2023 (1 year and 2 months)
    Lyon, France
    Product specialist at Hankook Tire France: product manager for passenger car and heavy-duty truck ranges. Managed the BTL budget, handled tire launches and the iON brand (tires for electric vehicles) including POS materials, print, inventory management, product training, communication with reseller clients... Participated in tenders, coordinated and managed 360° internal and external communication (procurement, message consistency, etc.)
    Benchmark
Check out Loriane's experience

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Education

  • Bachelor's and Master's degree in Management specialization
    IAE FRANCE - Management Schools
    2019
    Licence et Master Gestion spécialité
  • Master's degree in Management specialization
    IAE Amiens
    2019
    Master 2 Gestion spécialité
Check out Loriane's education

Skill set

Customer Segmentation and Analysis
Marketing and Communications Planning
Sales Support Tool
Branding
Analysis Diagnostic Recommendations
Visual Communication

Categories