Lorenzo T.

As Social Media Manager for Hennessy as part of their Web3 H3NSY project, I led community activations, both physical and digital, improving engagement and promoting a community-centered model.

Among these initiatives, I contributed to the organization of events in Lisbon and the co-creation of the "Café 11 V.S.O.P" bottle, the first bottle co-created by a community and an artist for a spirits brand.

This experience was extremely enriching in terms of community management, highlighting the importance for a brand to empower its community in order to create a strong sense of belonging. It highlighted the need to actively involve community members in the creative process, thereby strengthening their bond with the brand and contributing to the emergence of a strong and united group identity.

I also took charge of creating our new series on Twitter Spaces, "The Digital Blend", where we address various topics with players from different sectors.

As former VP Marketing and PR and Head of community for a Web3 accelerator, I helped several projects understand and implement their Go-to-Market (GMT) and Product Market Fit (PMF) strategies. This included an in-depth analysis of the buyer persona, target market, SWOT analysis, message, and more.

- Analysis and creation of press relations (PR) campaign

- Set up community management strategies with suitable tools

- Set up strategies for social networks.

- Identify key performance indicators (KPIs) of projects by analyzing metrics and data.

- Creation of a Marketing Type campaign adaptable to each project according to their needs.

Community management on Telegram and Discord

Management of the social media strategy

Offline and online marketing campaign:

- Influencer Marketing

- Press Relations

- Content strategy

- Partnership and collaboration

- Implementation of the offline strategy: word-of-mouth strategy, events, advertising, etc.