About Lorenzo
- Development and implementation of sales strategies
- Prospecting and acquisition of new clients
- Negotiation and signing of strategic partnerships
- Definition and optimization of sales processes: writing sales playbooks, FAQs, etc.
- Management and training of sales teams
- Development of indirect sales channels
- CRM selection and configuration
- CRM migration
- Automation of sales processes
- Multichannel lead generation campaigns
- A/B Testing and campaign optimization
- Conducting cold emailing/calling campaigns
French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Spanish
Fluent
Experience
- BEGOODZCO-CEO & CO-FOUNDERJanuary 2018 - Today (8 years and 5 months)Paris, FranceDevelopment of sales and prospecting strategy. B2B MRR of €70KCold calling, email/LinkedIn automation, sales trainingPartnership negotiation: Deliveroo and CarrefourCRM implementation and configurationSetup of no-code automationsManagement of a web agency and a UI/UX agency for the website development: https://www.begoodz.fr/. Increase in conversion rate from 1% to 3%Writing a business plan that enabled multiple funding rounds totaling €1M from private and public investors
- DayuseUS Head of SalesHOSPITALITYJanuary 2016 - December 2018 (3 years)New York, United StatesDevelopment of the US expansion strategyRecruitment, training, and management of a team of 6 Business DevelopersSigning and negotiation of framework agreements with hotel chains (Accor-Hotels, Marriott, Millennium & Copthorne etc.)Spokesperson for dayuse.com for American media
- DayuseUK Country ManagerHOSPITALITYJanuary 2014 - December 2016 (3 years)Paris, FranceDefinition of the UK development strategyAchieving and exceeding quarterly and annual objectives by an average of 30%Recruitment, training, and management of a team of 5 sales representativesDevelopment of a marketing plan and management of a press agencySpokesperson for dayuse.com for English and Italian media
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Education
- Institute of Judicial StudiesUniversité Panthéon Assas2014
- MASTER 2 IN LAWUniversità degli studi "Roma tre"2012Spécialisation : droit européen et droit de la propriété intellectuelle