Lorenzo Goncalves

I support companies, brands, and founders in structuring and executing their growth.

My approach is not limited to social media or e-commerce. I intervene on the entire growth system: positioning, acquisition, funnel, conversion, internal organization, and strategic prioritization.

I developed this vision by working in agencies, for companies, and by developing my own brand. This taught me to connect strategy, execution, and real performance.

Specifically, I intervene on:

Strategy & Positioning

– Clarification of the offer and message

– Definition of targets and acquisition angles

– Structuring a prioritized growth plan

Acquisition & Marketing

– Implementation of multi-channel strategies (organic, paid, partnerships)

– Creation and optimization of funnels

– Alignment of content, ads, and value proposition

– Performance analysis and iteration based on data

Business & Structuring

– Organization of growth projects

– Definition of priorities and roadmaps

– Systematization of tasks and workflows (Notion, CRM tools)

– Coordination between creatives, media buyers, and founders

I work with a simple logic:

clarify, structure, execute, measure, optimize.

My goal is not just to generate traffic, but to build a coherent and sustainable growth system.