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Lorenzo CassouLC

Lorenzo Cassou

Graphic Designer | Branding, Naming & Editorial

€400/day
Besançon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lorenzo

Freelance graphic designer in Besançon, I create complete visual identities for VSEs, SMEs, independents, and cultural organizations in Franche-Comté, France, and Switzerland.

My approach:
I don't create beauty, I create meaning.
An identity that reflects you and works for you. Not just a logo placed there.

I start from your story, from what you truly do, to build a coherent visual universe: from your brand name to your graphic charter, including your communication materials.

🤝 What I do concretely:
✓ Brand Naming & Storytelling – Finding the right name, defining your DNA
✓ Logo and Graphic Charter – Minimalist and structured design, with a touch of emotion
✓ Print Materials – Business cards, posters, menus, brochures, flyers
✓ Editorial Design – Magazines, brochures, catalogs
✓ Free Instagram Visual Audit – Visual coherence + communication advice

My clients:
Creators, artisans, publishers, photographers, businesses, museums, publishing houses, local media, cultural organizations... Established professionals who want an image worthy of their expertise.

💡My method:
A design built to last. Clear, memorable visuals, easy to adapt daily.
I don't just create graphic materials – I build visual landmarks that align your identity, from substance to form. I design what your persona will love.

Each project is tailor-made, from concept to the smallest details.✨

Need an identity that gets the job done?
Send me a message, let's talk.
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • ELISA DAWNSTONE - Consultante Parfumerie & Bien-être
    Editorial Design / Branding
    HEALTH AND WELLNESS
    July 2025 - July 2025
    Besançon, France
    A flyer created in the image of its creator: sensitive, elegant, and deeply human.
    I had the pleasure of designing these personalized flyers for her, as a distributor of perfumes and wellness products for the brand.

    The goal? To highlight her perfume workshops, her corporate events, and her unique way of introducing perfumes inspired by major brands, without compromising on quality... or health.

    A feminine and refined universe, designed to embody the care of her support, her inspiring journey, and the trust she conveys to each client.
    Adobe Illustrator Poster Design Branding Editorial Design Copywriting
  • HAELIO - Entreprise de Nettoyage
    Naming / Branding
    PUBLIC SECTOR
    July 2025 - July 2025
    Villeparisis, France
    I had the pleasure of designing the visual identity for Haelio, a company dedicated to making every space impeccable, healthy, and pleasant to live in. Their mission is to offer a reliable, tailor-made, and high-end service for professionals who want to reflect a polished image right down to their premises.

    For this project, I created a visual universe that combines cleanliness, rigor, and modernity: a fresh palette, clean shapes, and a logo designed to inspire confidence.
    Brand and Identity Adobe Illustrator Branding Brand Storytelling Naming
  • WARREN LHOTE - Ostéopathe
    B2B Editorial Design
    MEDICAL
    June 2025 - June 2025
    Tremblay-en-France, France
    Creating this file is not just about assembling text and images, but also about translating the client's vision and values. Here, a committed osteopath who wants to make a medical field, often misunderstood, clear and human. Knowing how to affirm a professional stance that drives action. All through:

    - Fluid, clear, and rhythmic layout.
    - An assertive, accessible, and strategic voice.
    - A balance between aesthetics, utility, and impact.

    What I offered him was a true editorial direction designed to convince, guide, and enhance every word. A project where design becomes a tool for care, serving those who care for others.
    Editorial Design Editorial Content Copywriting Copywriting Branding

Recommendations

Marine MoceriMM
Emeline R.ER
MP
+1
Marine Moceri and 3 other people have recommended Lorenzo

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Education

  • TOSA – Illustrator
    ISOGRAD
    2025
    810/1000 – Niveau Avancé

Skill set

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