Freelancer profile translated to English.
Back to original languageAbout Lorene
Helping you (re)align your users (employees, customers, users), your stakeholders, and the values of your organization (company, association, public institution) to develop a business model that is eco-compatible with societal challenges and planetary boundaries, thanks to the power of collective intelligence (listening, facilitation, change management....)
Supporting you as closely as possible to your users: from understanding their uses and needs to the (co)creation of innovative and relevant solutions to affirm/strengthen their engagement, (re)enchant their experience,
Passionate about observing and analyzing the uses and users of all kinds, aware of the ecological and human challenges of our time, I capitalize on each of my skills to bring a specific perspective, combining 15 years of experience in Market Research with the methodologies of UX Research, collective intelligence, Design Thinking…
Skills that I am keen to transmit and enrich during the training sessions that I regularly conduct for various organizations.
And as a common thread, the desire to encourage sustainable and supportive choices, respectful of the Planet and Humans.
Strengths and assets:
Adaptability and Reactivity
Empathy, Listening and Kindness
Rigour and Implication
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- FreelanceCollective Intelligence FacilitatorCONSULTING AND AUDITSJanuary 2019 - Today (7 years and 5 months)Paris, France
- Co-lead Collective Intelligenceon the Convention of Companies for the Climate(CEC)New Imaginaries pathway (recruitment and animation of the team of coaches and facilitators, co-design of Base Camp sessions, moments of collective connection...) -2024
- Facilitation of groups of leadersfor theCECon the Alpes pathway (2023) and New Imaginaries(In progress)
- Support for teams from the Natixis - BPCE groupin defining / declining annual roadmaps, strategic positioning reflections, raison d'être...(Ad hoc missions in 2021, 2022, 2023...)
- Support for Codir of associationsin the context of strategic reflections (KAWAA association, Première Urgence, France Alzheimer) -Ad hoc missions 2018, 2023...
- Supportfor teams duringhackathons(Bemyapp) on various projects (Roche, La poste...) -2021, 2022
- Support for the creation and implementation of aproject to measure the ecological impact of employees (BPCE)- 2020 - 2021
- Facilitation of team days at different stages of a project** (CEC Industrie, CEC des Communs)- 2022 - 2024
- ...
- FreelanceUX ResearchDecember 2009 - Today (16 years and 6 months)Paris, France
- UX workshop animation:creation of persona, job-to-be-done, concept testing, mock-up creation, prototyping...
- User/Customer Journey
- UX writing
- Design Thinking Workshops
- UX Tests:Site testing, application testing
- Conducting individual interviewsnon-directive or semi-directive
- Analysis, writing and presentation of reports, organization of post-workshop workshops
- Project management and coordination:field management and monitoring, international coordination, writing interview and animation guides...
Sectors studied:Media (press, radio, TV) / Services (tourism, energy, insurance...) / Mass consumption (spirits, food, cleaning products...) / Cosmetics / Petcare / Games (Françaide des jeux)...**Clients**: Axance/Devoteam for various advertisers, Natixis, BPCE...Issues studied:Readership study (press) / Advertising pre-testing, Image assessment / Pack testing / Brand equity / Positioning study / Concept testing / Website evaluation... - FreelanceTrainerEDUCATION AND E-LEARNINGJanuary 2014 - Today (12 years and 5 months)Paris, France
- UX Research Training: methodology, conducting interviews and group moderations, content analysis and presentation of relevant reports - Axance (2021), BPCE (2022)
- Market Research Training:qualitative and quantitative methodologies / Focus group moderation techniques / Individual interview technique / Qualitative analysis / Presentation of study results... (ISM, since 2014)
- Design Thinking Training- understanding the methodology (presentation and implementation on practical cases) (Neuroactives - 2019 to 2021)
- Creativity Training:How to boost your creativity
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Education
- DESS Written Communication, Very Good MentionParis V1997Description de la formation Techniques d'analyse du discours : analyse de contenu, linguistique, sémiologie...
- Bachelor's and Master's Degree in Sociology of CommunicationParis V1996Sociologie des médias et psychologie sociale Mémoire de maîtrise consacré aux Sitcom d'AB Production
Certifications
- Facilitation and facilitator postureFormapart2023
- Understanding the ecological crisis to reinvent the companyC3D2024