Freelancer profile translated to English.
Back to original languageAbout Lorène
Performance-driven digital marketing specialist, I help companies turn their traffic into customers, and their customers into sustainable revenue.
My expertise covers the entire value chain: digital acquisition, conversion optimization, customer base building and activation, and monetization strategies.
Beyond the numbers, I work with a deeply human approach: attentive, involved, and always solution-oriented, I invest myself in each project as if it were my own.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Genève (up to 50km)
Experience
- INNOVIA SANTÉHead of Growth & MarketingMarch 2020 - July 2025 (5 years and 4 months)Lausanne, SwitzerlandDesign and management of a full-funnel B2C growth engine, focused on lead generation, conversion, and revenue.• Management and supervision of all online acquisition channels: Google Ads, Meta Ads, Amazon Ads, Outbrain, Taboola, affiliation.• Continuous performance optimization (CAC, ROI, LTV) through A/B testing, creative iterations, and landing pages.
- BIOSANTÉ ÉDITIONSDigital Project ManagerSeptember 2018 - March 2020 (1 year and 6 months)Lausanne, Switzerland• Management and coordination of a team of 4 people.• Management of email campaigns, CRM, and automated workflows.• Development and launch of new digital products (training courses, webinars, premium content).• Coordination of strategic partnerships.• Writing marketing and sales content.
- PUBLICIS LUXEAccount Supervisor & Digital Project ManagerJanuary 2015 - June 2018 (3 years and 5 months)Paris, France• Supervision of 3 project managers.• Management of digital projects for international luxury brands.• Design of e-commerce platforms, editorial sites, and digital experiences.• Development of brand content and premium storytelling strategies.• Budget management and weekly reporting.
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Education
- Grande École ProgramNEOMA Business School Campus Rouen2015Programme Grande École
- Master in ManagementUniversidad Carlos III de Madrid2014Master in Management