Lorène Julia

Freelance PR consultant for We Change, I support several clients of the agency in various sectors such as housing, agri-food, and tourism (transport and hospitality). I mainly work on brand and product issues, from writing press materials to managing journalist requests, including organizing interviews, TV report shoots, and press conferences. I have notably developed strong expertise in setting up TV and radio segments, from identifying angles and coordinating with editorial teams to organizing spokesperson interviews and supporting field reports.

References: Trenitalia, Louvre Hotels Group, Labeyrie, Lastminute.com, Envie de salle de bain, Campingaz...

Support as a freelance PR consultant for clients in the restaurant sector, with the aim of promoting their news: new restaurant openings, events, launches, brand highlights, and media appearances.

In parallel, content writing assignments for the agency, particularly for internal magazines, website content, and various communication materials. Production of content adapted to target audiences, with particular attention to tone, clarity of messages, and highlighting client expertise or news.

At La Cerise, a public relations agency, replacing an associate with responsibility for managing several clients and steering their PR strategy. Supporting major players in the real estate sector, notably Icade, Carrere, and Belin Promotion, in defining media angles, writing press materials, journalist relations, managing requests, and coordinating media appearances.