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Description

Hello! ✨

As an Influence Consultant, you will benefit from my skills and contacts to grow your business through social networks.

Do not hesitate to contact me for your new projects.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

NICE WORK
Press Officer
FASHION AND COSMETICS
December 2022 - Today (3 years and 6 months)
Paris, France
Development of the image of client brands through various social networks: Instagram, Tiktok, YouTube
Negotiation and then management of influencer content publication contracts
Analysis and reporting of results after PAID campaigns according to KPIs, then recommendations to clients
Development of influence strategies and ePR plans in the French market for clients
Selection of influencer profiles meeting the needs of different clients for carrying (Listing of 50 to 200 profiles per carrying)
Management of PAID collaborations between brands and influencers with or without media coverage, budgets from 15 to 100k€
Management of the distribution of mediated content through external service providers (CARAT, ...)
Organization and coordination of influence marketing and press events (100 influencers)
Constant monitoring of client competition, trends, and new beauty profiles
Operational management of interns and work-study students
Clients: NIVEA, NIVEA Men, Nu Skin, 1944 Paris, Dr Dennis Gross, Theobroma
Freelance
Influence Consultant
FASHION AND COSMETICS
February 2022 - December 2022 (10 months)
Paris, France

✨Influence strategy: strategy development, influencer profile recommendation, contact and activation follow-up

✨ Reporting: KPI monitoring and reporting preparation

✨ Monitoring

Sectors: family, creators, natural products, beauty, food
NICE WORK
Press Officer
PRESS AND MEDIA
April 2021 - October 2022 (1 year and 5 months)
Paris, France
o Development of brand image through various social networks: Instagram, Tiktok, Youtube
o Influence monitoring
o Creation of listings for carrying on Kolsquare (Fenty, Chloé, Huda Beauty, Nars, Charlotte Tilbury …)
o Monitoring of collaborations between brands and influencers
o Drafting of mailings
o Participation in influence strategies
o Participation and organization of events
o Management of shopping requests
Influence strategy Carrying Event organization Strategic recommendation

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GRADUATE DIGITAL MARKETING MANAGER
Comnicia ( Studi)
2021
Découvrir l’univers du digital Décrypter l’innovation digitale Communiquer à l’ère du digital Décliner une stratégie marketing digital Réaliser une veille professionnelle Comprendre les enjeux juridiques de la transformation numérique

Lorène Guillet

Influence Consultant

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