Lorène Goupy

Atelier Master Cast is an organization that connects actors with film and theater professionals (casting directors, directors, stage directors, agents). In this role, I conceive, develop, and deploy the entire Instagram presence for the project, from editorial strategy to content creation and publication.

I founded L’Épicerie Production in 2021, an artists' collective dedicated to contemporary theater and film creation, for which I serve as artistic director.

🎯 Brand Content Manager

Definition of brand DNA and editorial line

Creation of brand content strategy (values, tone, storytelling)

Conception of content campaigns (multi-channel)

Editorial management (planning, priorities, channels)

Supervision or creation of content (visuals, videos, articles, social media formats...)

Collaboration with Art Directors, motion designers, copywriters, or Community Managers

Analysis of content performance (KPIs, engagement, reach)

Competitive & trend monitoring

🧩 Communication Officer

Development of the overall communication plan

Writing of communication materials (press releases, kits, newsletters)

Coordination of print & digital communication

Press and influencer relations

Organization of events (launches, PR, trade shows...)

Management of communication budgets and monitoring of service providers

Creation or supervision of content for website, social media, mailing

Updating institutional materials (brochures, reports, etc.)

📱 Community Manager

Content creation (visuals, stories, reels, carousels, etc.)

Scheduling & planning of publications

Community animation (moderation, responses, interactions)

Management of direct messages, comments, customer reviews

Implementation of engagement mechanics (polls, games, lives...)

Competitive & inspirational monitoring

Monthly reporting (reach, engagement, community growth)

Coordination with other departments (communication, marketing, PR, etc.)