Lorène G.

- Responding to tenders

- Developing tailor-made seminar products for 50 to 300 participants

- Seminar production: sourcing, activity creation, partner coordination, communication, scenography

- On-site support: recruitment, training, management of a team of 5 to 30 people

- Feedback and product improvement

- Budget and margin monitoring

UCPA is a French association dedicated to promoting and making sports accessible to everyone. A major player in the sports world for over 50 years, UCPA is particularly recognized for its outdoor mountain and snow sports. Within the digital and customer experience team, my key responsibilities are: 1. CRM Animation Plan > Definition of customer journeys & deployment of automated marketing plans for our various targets

- Design and implementation: cross-sell, up-sell, reactivation, referral...

- Integration of web behavior into campaigns. > Management of the "Cap ou pas Cap" and "Explore your true nature" acquisition plan

- Co-construction of an immersive game mechanic,

- Improvement of customer data collection,

- Overperformance in the last two winter and summer operations of 2020. 2. Reporting & Analysis: > Monitoring conversion for certain implemented campaigns > Monitoring customer base performance 3. Management > Recruitment in February 2020 of a CRM Officer, > Support in project management, campaign management, and performance monitoring. 4. Projects > Improvement of the graphic creation process (audit, identification of blocking points and corrective actions) > Expression of needs for optimizing email templates. Implementation of A/B tests. > Improvement of deliverability and personalization

CRM & Data Marketing Project Manager @ClarinsGroup (11 months) > Deployment of loyalty programs for local teams in the US/UK/FR and Italy as part of the e-commerce site launch: Program activation, online/offline communication (web, triggered email campaigns, contests...), user training and testing. > Management of the DQM backlog to improve business performance and user adoption before the deployment of new loyalty programs and e-commerce sites.