Freelancer profile translated to English.
Back to original languageAbout Lorène
💁🏻 Passionate about health and impact projects.
For over 10 years, I have been supporting companies and projects in their strategy and development.
In recent years, I worked at Mapatho, where I experienced all stages of the adventure: from freelancer to CEO.
I led projects combining health innovation, editorial content, prevention, patient partnerships, and strategic development.
🎙️ Notably, I launched and developed the podcast Chronic (7 seasons and over 50,000 listens), developed prevention campaigns with pharma players (ADHD, PCOS, Menopause, Eczema, Rheumatoid Arthritis, endometriosis), and built collaborations with over 60 patient associations.
In parallel, I created two health podcasts:
→ La Pastille, a media outlet that gives a voice to those who raise awareness, inform, and share their experiences around illness and care. (2019 to 2022) - (+ 10,000 listens)
→ Glu’my Club, a podcast dedicated to diabetes and patients' life journeys. (2022 to 2025) - (+ 20,000 listens)
⭐️ Today, I support health stakeholders, startups, media, and committed projects in:
→ content strategy
→ podcasts and editorial formats
→ communication and social media
→ partnerships and communities
→ impact project development
I particularly enjoy building useful, human, and engaging projects that create connections and make health topics more accessible.
📞 Available to discuss your communication, content, or strategy needs.
Looking forward to connecting ✨
French
Native or bilingual
English
Fluent
Can work on-site
Rennes (up to 50km), Paris (up to 10km)
Experience
- MapathoCreation of the Chronic podcast - Prevention of chronic diseasesMEDICALJune 2023 - April 2026 (2 years and 10 months)Paris, FranceChronic: the new podcast series from Mapatho.In these podcasts, we give a voice to patients, caregivers, and healthcare professionals.Diet, sexuality, work, daily management, care... Guests will share their experiences, advice, and vision with us.The goal is simple: To inform and destigmatize living with a pathology in a positive and collaborative spirit.We take you with us to discover these testimonies which, we hope, will enlighten and accompany you daily.Season 1: Endometriosis> 10th in Apple Podcast's health rankingsSeason 2: Autism Spectrum Disorders> 11th in Apple Podcast's health rankingsSeason 3: ADHD> 10th in Apple Podcast's health rankingsSeason 4: PCOSSeason 5: PMSSeason 6: MenopauseSeason 7: Obesity+ 40,000 listens
- GLU'MMY CLUBPodcast dedicated to gluten-freeMEDICALOctober 2022 - December 2025 (3 years and 2 months)The podcast dedicated to Gluten-FreeGluten Club is a podcast (and much more 😉) dedicated to Gluten-Free for intolerant and hypersensitive individuals, but also for all curious people who want to know more about gluten-free eating.Episodes:Season 1:- Cécile Gleize: Founder of Because Gus, the gluten-free media- Zoe.nogluten: Founder of Zoemi, a brand of gluten-free mini-breads to prepare at home- Carole Avodagbe: Zenglutenfree, the blog for healthy and delicious gluten-free recipes- Kim Marko: Founder of the account Les Anecdotes sans gluten- Morgane Steins: Founder of the blog Glutons – Making gluten-free rhyme with deliciousnessSeason 2:- Mathilde Courant: Founder of Lichoo- Mathilde Martin: My life as a celiac- Aurenoglu: Traveling in Mexico with celiac disease- Chloé Barateau: Founder of Gluten Libre- Marta Belli: Restaurant Olio e Burro- Marie-Alix: Mother of a celiac child- Claire Brunaud: Founder of La Marmotte GourmandeSeason 3:- Albane Dubois: Elite athlete and celiac- Olivia Bienvenu: Cake designer at Ô Gourmandises de lola
- MAPATHODigital Strategy & Digital Marketing & General ManagementHEALTH AND WELLNESSFebruary 2020 - April 2026 (6 years and 2 months)Paris, FranceI joined Mapatho as a freelancer, with a very operational mission in marketing and communication.Over the years, I evolved with the company's growth, gradually taking on more strategic and cross-functional responsibilities.I first worked on developing content, social media, associative partnerships, and Mapatho's visibility among patients and health stakeholders.Then, I took charge of patient innovation topics:→ development of prevention campaigns with pharmaceutical companies→ creation of content dedicated to chronic diseases→ launch of new editorial projects→ structuring partnerships with over 50 patient associations🎙️ I also launched and developed the Chronic podcast, which became a major media project for Mapatho with 7 seasons produced.This evolution then led me to manage more global topics:→ communication strategy→ business development→ strategic partnerships→ project coordination→ team management and structuringI was finally appointed General Manager, with a strategic, operational, and editorial vision for the company's development.These 5 years at Mapatho allowed me to develop strong expertise at the intersection of: health, content, communities, innovation, and entrepreneurship.
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Education
- Master Expert in Digital StrategyDigital Campus2018• Analyser et définir des objectifs, monter une analyse d’études, d’audits et de benchmark de l’environnement digital • Définir et mettre en œuvre une stratégie digitale • Mettre en place un reporting • Élaborer, adapter et mettre en œuvre la stratégie de référencement • Mettre en place des partenariats, des achats média et s'implanter sur les réseaux sociaux • Intégration du DC Start, pré-incubateur de Digital Campus, 2 années pour monter un projet personnel digital.
- Bachelor in Web Project ManagementDigital Campus2016PRINT // WEB DESIGN • Design graphique • Web Design • Typographie • Identité de marque • Utilisation de logiciels de la suite Adobe WEB MARKETING • Gestion de projet • Stratégie Webmarketing • Audit & benchmark DEVELOPPEMENT • Langages Web (HTML, CSS, Javascript, PHP, MYSQL ...) • CMS (Wordpress, Prestashop ...)