Freelancer profile translated to English.

Description

I am co-founder of a DNVB in fashion, where for several years I led the entire digital, e-commerce, and omnichannel strategy. As head of digital, I managed Shopify Plus, CRM, acquisition, influence, and customer experience optimization.

I developed B2B and B2C revenue, structured the supply chain, and supported multidisciplinary teams on a daily basis.

Today, I help brands accelerate their digital growth, optimize their commercial performance, and develop their wholesale network.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

HEISMTONE
Digital and Wholesale Director
FASHION AND COSMETICS
June 2025 - Today (1 year)
Supervision of the global digital strategy: e-commerce, CRM acquisition, customer service, and customer experience Klaviyo and Shopify Plus

Monitoring site performance: traffic optimization, conversion rate, and average order value

Definition and implementation of the 360° communication strategy (social media, influence, newsletters, brand content).

Implementation of the affiliation program via Affilaé Supply chain supervision

Management and development of the wholesale network in France and internationally

Development and launch of B2B site on Shopify

Prospecting, negotiation, and follow-up of B2B partners Management of a multidisciplinary team (digital, communication, customer service)

Coordination of collection launches and marketing campaigns, in conjunction with artistic direction and production

Analysis of commercial results and reporting

Facilitation of digital and commercial meetings
E-commerce Site Creation E-commerce Strategy CRM Wholesale Supply Chain
IMPARFAITE
Partnerships Director
FASHION AND COSMETICS
January 2025 - June 2025 (5 months)
Development of B2B and retail media revenue

Monitoring and analysis of drop commercial performance

Cross-functional coordination of logistics, IT, customer, and marketing teams

Structuring and optimization of the commercial and logistics offering

Onboarding & support of T1 and T2 partner brands

Production of detailed campaign reports for brands CRM & social media activation
BRAI PARIS
Co-founder - Digital Director
FASHION AND COSMETICS
January 2018 - January 2025 (7 years)
Paris, France
Responsible for B2B & B2C revenue growth (flagship opening): €1M

Definition of digital and omnichannel strategy aligned with business objectives

SEO & Social Paid management with a ROAS of 4 and influence

E-commerce: site UX redesign, online content, AB Testing & optimization, maintenance

Negotiation of B2B & B2C partner contracts

Supervision of after-sales service and logistics

Financial management: revenue monitoring, cash flow, fundraising

Development of collaborations: Hôtelde Crillon, Maisons du Monde, Le Bon Marché Coordination of annual, collection, and showroom schedules