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Lorena Sánchez AriasLS

Lorena Sánchez Arias

Marketing and Communication. Data Analyst

On-demand
Colmenar Viejo, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lorena

Degree in Journalism. Master's Degree in Texts, Documents, and Cultural Intervention and a lover of the power of communication in its broadest sense. Particularly interested in the world of Corporate Communication and Online Marketing. Trained in communication, multichannel marketing, positioning, web analytics, online reputation, project management, and always with eyes open to new goals.
I love new projects and have experience in developing 360º plans.
  • English

    Conversational

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Reparatucoche - MKD AUTOMOTIVE SOLUTIONS, S.L.
    Head of Online Communication and Marketing for Reparatucoche.com
    AUTOMOBILE
    October 2015 - Today (10 years and 8 months)
    Alcobendas, Spain
    Development of online marketing strategy and corporate communication. Project Manager.

    · Development and implementation of the marketing plan.
    · Conceptualization of campaigns, tactics, and actions for online marketing, communication, and PR, including copy and graphic design.
    · Inbound Marketing, Adwords, and Programmatic Advertising Controller campaigns.
    · Definition and implementation of SEO and Linkbuilding strategy.
    · Development and control of the department's budget.
    · Metrics and tracking reports according to the project's main KPIs.
    · Control of project expenses.
    · Task tracking according to PMI philosophy.
    · Reports to the Management Committee.
  • Aprendum.com
    SEO & Communication Manager Spain
    EDUCATION AND E-LEARNING
    August 2014 - September 2015 (1 year and 2 months)
    San Sebastián de los Reyes, Spain
    SEO, Communication and Content Manager Spain at Aprendum SL, public relations, and corporate communication.
    Responsible for SEO, tracking reports, and web analytics. Social Media. Online Marketing.
  • Ayuntamiento Hinojosa del Duque
    Head of Communication for the VI edition of "Vaquera de la Finojosa"
    PUBLIC SECTOR
    July 2014 - August 2014 (2 months)
    Hinojosa del Duque, Spain
    Online communication and marketing plan for the VI edition of 'La Vaquera de la Finojosa', a popular play that is performed every four years in the Cordoban town of Hinojosa del Duque. Responsible for institutional relations.

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Education

  • Degree in Journalism
    University of Seville
    2009
  • Master's Degree in Texts, Documents, and Cultural Intervention
    University of Córdoba
    2010

Certifications

Skill set

Categories