Freelancer profile translated to English.
Back to original languageAbout Lorena
I am a content strategist specializing in designing content ecosystems that connect brand narrative, visual creativity, and audience growth.
My work lies at the intersection of strategy, digital marketing, and storytelling. I help brands, organizations, and creative projects transform ideas into digital narratives capable of generating visibility, community, and positioning.
Throughout my career, I have worked in digital marketing, visual content creation, and communication strategy development for educational organizations, cultural projects, and companies in sectors such as technology, tourism, and creativity.
I work with a results-oriented strategic logic. I structure positioning, define value propositions, and develop content systems aligned with growth and conversion.
My approach combines strategic thinking, visual sensitivity, and an understanding of digital audience behavior. It's not just about publishing content, but about designing the narrative architecture that allows a brand to be understood, remembered, and chosen. I use artificial intelligence to design content strategies, analyze marketing data, and accelerate creative production.
I believe that content is no longer just communication; it is the structure that defines how a brand relates to its community and builds its reputation in the digital environment.
Specialties:
- Content Strategy
- Content Marketing
- Digital Storytelling
- Digital Marketing
- Social Media Strategy
- Visual Content Production
- Audience Growth
English
Fluent
Danish
Conversational
Spanish
Native or bilingual
Can work on-site
Alicante (up to 50km)
Experience
- Estratega de Contenidos y Marketing Digital FIRST® LEGO® League Spain.Content and Digital Marketing StrategistEDUCATION AND E-LEARNINGMarch 2023 - Today (3 years and 5 months)Alicante, Spain
Design and develop content and digital marketing strategies for FIRST LEGO League Spain, an international STEM education program that connects technology, innovation, and hands-on learning for young people.
My work focuses on creating content ecosystems that enhance the program's visibility, drive educational community engagement, and connect with institutions, sponsors, and technology companies.Key Responsibilities:- Design and implementation of 360° content and social media strategies.
- Development of digital campaigns aligned with educational innovation, ethics, and sustainability values.
- Real-time digital coverage management during international events and competitions.
- Planning of visibility campaigns targeting educational communities, families, and technology organizations.
- Design and optimization of digital advertising campaigns (Meta, Google, and TikTok) focused on lead acquisition and community growth.
- KPI analysis and strategic report development to measure impact and growth.
- Coordination with communication, design, and content production teams.
Through these strategies, I contribute to positioning the program within the educational and technological ecosystem, expanding its digital reach and strengthening its community. - MOON WORLD RECORDS SLContent and Digital Marketing Strategy ConsultantFILM AND AVSeptember 2025 - January 2026 (4 months)
Design and develop the content and digital marketing strategy for Moon World Records and its sub-brands, aiming to strengthen brand positioning and increase the visibility of their musical productions in the digital ecosystem.
My work focused on structuring content systems that connect brand narrative, digital campaigns, and audience growth.Key Responsibilities:- Definition of the content strategy and digital marketing roadmap.
- Development of brand architecture for the parent brand and its sub-brands.
- Design of multi-channel campaigns focused on visibility and audience acquisition.
- Creation of digital content and visual storytelling for music projects and shows.
- Management of digital presence: website, social media, and editorial content.
- Development of digital marketing campaigns (Meta Ads, Google Ads, email marketing, SEO/SEM).
- Design of conversion funnels and editorial planning based on TOFU–MOFU–BOFU strategies.
- Implementation of measurement and digital analytics systems (GA4 and custom dashboards).
- Continuous optimization of campaigns and content based on data.
Through these initiatives, I have contributed to strengthening the brand's digital presence and connecting its musical productions with new audiences. - Instituto Dental InternacionalContent and Digital Marketing Strategy ConsultantMEDICALApril 2024 - April 2025 (1 year)Alicante, Spain
Freelance Consultant in Digital Marketing and Strategic Communication
Responsible for the design and implementation of digital marketing strategies focused on brand positioning, patient acquisition, and customer loyalty.I work on creating strategic content and digital campaigns that connect with local audiences and enhance the clinic's online reputation.Key Responsibilities:- Development of content strategies for social media and brand positioning.
- Creation of digital advertising campaigns focused on patient acquisition.
- Management of digital presence and online reputation.
- Design of visual communication strategies for educational and informative content.
- Performance analysis and continuous campaign optimization.
Reviews
Juan
Findbest Consultores S.L.
Reviewed on 4/15/2024
Lorena is a highly efficient and transparent professional. Communication was very fluid at all times, and the quality of the work has been very high. She is always willing to make the necessary adjustments to ensure the work meets the client's expectations. Most importantly, she does everything necessary to meet or even beat deadlines. We will definitely work together again on future projects.
I
Ingeniera
Asociacion Ingeniera Soy
Reviewed on 3/19/2024
Excellent work done by Lorena. In addition to her expertise in her professional field (content marketing, social media management, video/reel editing, etc.), she demonstrated other essential skills such as anticipation, problem-solving ability, improvisation, communication, and teamwork. Very satisfied with the work of this professional. Thank you, Lorena.
Recommendations
FU
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Education
- Marketing StrategyIESE BUSINESS SCHOOL UNIVERSITY OF NAVARRA2019
- Course of Artificial Intelligence in MarketingUNIVERSITY OF VIRGINIA2022