About Loréna
- Photo & video creation
- Writing & storytelling
- Content optimized for social networks
- Editorial consistency & brand promotion
French
Native or bilingual
Experience
- Recyclop VarCommunication ManagerENVIRONMENTALDecember 2025 - Today (6 months)Hyères, FranceWithin Recyclop Var, I was in charge of all digital and print communication to promote the association's actions and enhance its visibility. My main responsibilities included:
- Community management: managing social networks, engaging communities, writing engaging posts tailored to target audiences.
- Photo and video content creation: shooting, filming, editing, and post-production to illustrate projects, events, and awareness campaigns.
- Visual and print materials: designing flyers, presentations, posters, and visuals for internal and external communication.
- Communication strategy: developing a coherent editorial line and a global communication plan, including objectives, target audiences, and appropriate channels.
- Website creation and management: design, content organization, and update monitoring to ensure a professional and engaging digital presence.
- Ufolep du VarCommunication ManagerSPORTSNovember 2023 - November 2025 (2 years)La Garde, FranceAt UFOLEP du Var, I managed the overall communication for the federation and its events, combining strategy, operational production, and on-the-ground promotion. My main responsibilities included:
- Photo and video content creation: covering sports and association events, portraits, and setups; shooting, filming, editing, and retouching for a professional output adapted to social media and print.
- Community management: managing and engaging 8 Instagram accounts, 8 Facebook accounts, and 1 LinkedIn account; publishing engaging content and monitoring performance to optimize reach and impact.
- Communication strategy: developing comprehensive communication plans, defining target audiences, messages, and appropriate channels, monitoring indicators, and continuous optimization.
- Visual and print materials: designing flyers, business cards, brochures, press releases, presentation kits, roll-ups, marquees, and flags.
- Logistics and merchandising management: monitoring stock (Natif x La Mer Autrement hoodies) and preparing quotes for promotional items such as cups, sweaters, or other communication materials.
- Website maintenance and management: regular updates and content structuring for professional digital visibility.
- Partner coordination and relations: working directly with associations, partners, and stakeholders to promote their actions and ensure coherent and impactful communication.
- Monitoring and optimization: tracking trends and adapting content to the needs of each project to maximize engagement.
This experience allowed me to develop a comprehensive expertise in strategic and operational communication, combining creativity, organization, and commitment. Autonomous and proactive, I produce content that captures attention, enhances projects, and strengthens the impact of actions in the region. - Eso - CIRCUIT PAUL RICARDVersatile AgentSeptember 2022 - March 2024 (1 year and 6 months)Event missions at CIRCUIT PAUL RICARDRoom serviceHostessVersatile Agent
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Education
- Master's in Marketing Communication Strategies ManagementPPA Business School Toulon2025
- Bachelor's in Communication, Media, and Digital StrategyFormagroupe2022