Freelancer profile translated to English.
Back to original languageAbout Lorena
Digital Analyst with solid experience in web measurement projects, analytics implementation, and insight generation for decision-making. I have worked with multinational clients and startups in Spain, Argentina, France, and the US, leading implementations of GA4, GTM, Tealium, and related tools. I specialize in translating data into concrete actions that impact marketing, conversion, and digital experience.
SKILLS 👩🏻💻 ☕️
Google Analytics 4 | Google Tag Manager (Web + Server Side)
Looker Studio | BigQuery | SQL
Adobe Analytics | Tealium iQ | Segment (server-side)
Consent Mode v2 | Cookie consent management (CMPs: OneTrust, Cookiebot)
Data Visualization | Measurement Audits | CRO | Dashboard optimization
HTML/CSS (reading and debugging) | Hotjar | VWO | Firebase
Before placing an order, please contact me first to ensure we are a good fit!
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Ogilvy BarcelonaData Web AnalystPRESS AND MEDIAMay 2023 - Today (3 years and 2 months)Barcelona, Spain
- End-to-end measurement project management for multiple clients.
- Planning and implementation of measurement strategies.
- Migration from UA to GA4, technical documentation, use of Segment server-side.
- Audit and validation of measurement tools and digital performance.
- Implementation of Consent Mode and consent management platforms (CMPs).
- Slango Task AutomationHead of Growth and Analyst TaskTECHApril 2022 - May 2023 (1 year and 1 month)Spain
- Leadership of the Growth area, including data analysis and strategic marketing actions.
- Implementation of guides for GA4 and GTM, with JS code.
- Visualization dashboards and decision-making.
- Participation in events and business opportunities.
- Tracking of KPIs established by the area.
- Planning and organization.
- Project management.
- Havas GroupSr. Data Analyst | IntellignosTECHOctober 2019 - March 2022 (2 years and 6 months)Clients: Banco Santander AR Project: Banco Supervielle Project: Movistar Peru Project: Banco Santander México Project: Derco Chile
- Leadership in measurement projects, training, and strategic analysis.
- Implementation of tools (GTM, Tealium, Firebase), QA testing, actionable insights.
- Dashboard construction, UX analysis, and continuous improvement processes.
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Education
- Bachelor's Degree in Business Administration, EconomicsUADE2017Licenciatura en Administracion de Empresas, Ciencias Económicas
- Certificate in Digital Marketing, Digital MarketingDigital House2020Certificado en Marketing Digital, Marketing digital
Certifications
- Query GA4 Data In Google BigQuerySimmer team2024
- Google Analytics 4Analytics Manía2022