Freelancer profile translated to English.
Back to original languageAbout Lorena
My profile as a designer has evolved over the years through different projects and with different training, from graphic design to user-centered digital product design (UX Design).
Background in various large-scale web and/or digital product projects for major brands such as Fraternidad, Thinksmart, Adolfo Dominguez, or Puig, as well as projects for small businesses or entrepreneurs.
Currently, I teach various digital training courses, UX Design & Web Accessibility, in collaboration with different entities.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Gijón (up to 50km), Madrid (up to 100km), La Coruña (up to 40km), Bilbao (up to 100km), Barcelona (up to 75km)
Experience
- Labamba StudioDigital DesignerE-COMMERCEApril 2021 - Today (5 years and 4 months)Gijón, SpainFrom Labamba Studio, I carry out different design projects, offering my services as a designer to various brands & businesses.
- ADOLFO DOMINGUEZ,S.A.Senior Visual Designer + UX/UIE-COMMERCEDecember 2016 - December 2019 (3 years)Madrid y alrededores, EspañaFrom the design department, we use graphic language to express the identity and values of the Adolfo Dominguez fashion brand digitally within the E-commerce team.Through various digital platforms (Web, App, Social Media), we research and implement different techniques and resources daily to offer a unique digital experience aligned with brand values.User-centered UX Design focusing on the user and their shopping experience, with special attention to CRO, redesign of the e-commerce platform.Creative UI design ranging from the Web, international marketplaces, ECI, to branding campaigns.Participation in ADOLFO DOMINGUEZ perfume campaigns, collaborating with PUIG and different agencies such as CHINA or HerraizSoto, among others.
- ThinkSmartUX/UI Creative Designer at ThinkSmartOneTECHJune 2016 - November 2016 (5 months)Madrid y alrededores, EspañaUX/UI Designer in the R&D+I department of the ThinkSmart company.ThinkSmart is a leading company in incentive programs, with headquarters in San Francisco, Madrid, Barcelona, Lisbon, and Mexico.In this project, we worked as a team with a group of different specialists to create ThinkSmartOne, one of the company's stellar digital products in 2017.
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Education
- University Master's Degree in User Experience Design and Digital Transformation UX/UIElisava Escola Universitària de Disseny i Enginyeria de Barcelona2021Diseño de experiencia de usuario y transformación digital: - Research - Design thinking - Entrevistas a usuarios - Wireframing - Prototipado - Diseño de interfaz - Test con usuarios - Diseño de producto digital
- ThePowerDigitalMarketing Program, Marketing ExpertThePowerMBA2020