Lorena Devos

360° Strategy Management: Development and deployment of PR strategies for major projects, ensuring client brand consistency across all platforms. Media Relations Management: Development of a network of TV/Radio and national/international press journalists; negotiation of interviews, reports, and morning show segments. Editorial Expertise & Storytelling: Creation of high-impact press releases and press kits and development of innovative communication angles to maximize media visibility. Performance Analysis (ROI): Precise measurement of campaign impact, production of visibility reports, and strategic optimization recommendations.

Strategic & Sectoral Watch: Daily analysis of the media landscape on sensitive issues to anticipate speaking opportunities and manage image risks. Institutional Writing: Drafting of summary notes and communication materials with absolute rigor to ensure the ministry's identity. Press Events: Logistical organization of key events and coordination of journalists during official statements.

Bilingual Project Coordination: Operational deployment of communication campaigns in a multicultural context (50% in English). Digital Media Management: Updating presentation tools and managing media for an international network of partners. Watch and Opportunity: Identifying speaking opportunities related to economic trends and societal issues.