Lorena Bello Ávila

Digital Fashion Design

- 3D Clothing, Accessories, and Jewelry Design

- Avatars

- NFTs

- Augmented Reality and Virtual Reality (AR/VR)

Managed the Design areas and teams (Fashion and Graphic). Coordinated the update of technical sheets and the expansion of the SS20 and AW20/21 collections for baby and children. Established a plan for dividing collections by season and a strategy for brand diversification through the introduction of new fabrics and products. Led the creation of the brand's e-commerce.

Responsibilities:

- Trend research and product development

- Direct contact and management of suppliers and factories (China)

- Design of baby and children's clothing

- Sample control and correction

- Technical Sheet Management

- Corporate Graphic Design (on/off): packaging, web, catalogs, etc.

- 3D Design

Senior Designer at Giada Group for the brands f.e.v. by Francesca E. Versace, a premium "Made in Italy" women's handbag brand, and Verri Uomo, a menswear brand created in Milan in 1972.

f.e.v. by Francesca E. Versace: Managed in-house design and the purchase of designs from studios for the brand's highest-selling collection, AW18/19. Implemented product technical sheets. Designed the jewel clasp introduced in the SS18 collection.

Verri Uomo: Designed the SS18 and AW18/19 print collections (swimwear, knitwear, shirting, etc.) and accessories for both (ties, cufflinks, etc.).

Responsibilities:

- Handbag and Accessories Design

- Direct management with factories and suppliers (Italy and Turkey)

- Sample control and correction

- CAD Design

- Moodboard creation

- Trend research

- Print Design for Men and Women

- Design of embroidery, embellishments, etc.

- Sales Analysis

- Corporate Graphic Design Management

- Management of design and communication teams