Freelancer profile translated to English.

Description

Hi! My name is Lorena and I live in Madrid. I am a digital marketing specialist with over five years of experience. The areas in which I have worked the most have been content creation for social media, communication strategies for campaign launches, and event organization. I also have experience in audiovisual production, both in advertising shoots and television (I have worked as a production runner for Iker Jiménez's Cuarto Milenio and Horizonte).

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

NEXT.io
Content & Stategy Podcast Producer
TELECOMMUNICATIONS
October 2023 - Today (2 years and 10 months)
Remote, OR, USA
Spearheaded the weekly launch of a branded podcast series, establishing it as a core media product
Drove YouTube impressions past 55K/month, achieving record views in Q1 2025; subscriber base grew to 1.6K+

Grew Spotify podcast audience with +26 new followers, surpassing 170K all-time plays and reversing a 2024 dip
Boosted LinkedIn engagement to 40K+ impressions and 20K+ views through high performing carousels and strong CTAs

Collaborated with design and content teams to deliver all marketing materials across YouTube, LinkedIn, and Spotify

Managed a €160K project budget to support podcast production, promotion, and costs
Eeetwell
Social Media & Community Manager
May 2022 - September 2023 (1 year and 4 months)
Malta
Developed and implemented monthly social media strategies, growing engagement over 6 months

Led influencer campaigns with 20+ creators, generating over +100K impressions

Managed paid social budgets (€5K/month) and optimized CPM and CTR for promotions
Coordinated monthly branded photoshoots, including influencers, props, and production
Ddsuzaudud y xyzuyyyyyyfazy
Creative Team Internship
October 2019 - January 2021 (1 year and 3 months)
Malta
Contributed editorial content for Times of Malta's Arts & Entertainment section. Supported event promotion and social media strategy for cultural programming.