Freelancer profile translated to English.
Back to original languageAbout Lorena
I work with startups, agencies, and brands to create solid, coherent, and memorable visual experiences. I have over 10 years of experience designing digital products (web & mobile), leading brand strategies, developing visual systems, and creating illustrations and graphic content for digital platforms.
I have worked with companies such as Fujifilm, IQVIA, Writspark, Taringa!, among others, in sectors such as technology, health, education, and entertainment.
I focus on achieving clear, scalable visual solutions aligned with product objectives, from creative direction to the detailed design of interfaces and components in Figma.
You can visit my portfolio of work at
Spanish
Native or bilingual
English
Native or bilingual
Japanese
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceSr DesignerFebruary 2009 - Today (17 years and 4 months)Provided creative direction and strategic design solutions for clients such as Fujifilm, Writspark, and Oopsvegan, developing brand identities, visual narratives, and digital experiences across multiple industries.Advised clients on design trends, competitive positioning, and creative strategy, delivering solutions in branding, digital illustration, UX, and social media that increased product value and audience connection.Led branding, social media, and UX projects for brands like OopsVegan (2020), Fujifilm Wako (2019), WIROOS Internet Hosting (2019), Giro54 UX Design Studio (2013), Manpower (2013), and Irifune Japanese Restaurant (2013).
- Mitico Sports Streaming – UGC SportsBrand Strategist & Art Director - Digital ProductMarch 2024 - May 2025 (1 year and 2 months)Madrid, SpainDefined the brand and communication strategy for an innovative Web3-powered sports streaming platform with user-generated content (UGC), creating a strong narrative for investors, partners, and audiences.Developed the visual and content framework for live events with UFC athletes, defining key on-screen elements and designing graphics for broadcasts and platform assets.Created brand guidelines for all touchpoints, ensuring consistency across digital products, corporate communication, social media, and live events.Collaborated with the Lead Product Designer to develop a scalable UI framework and design system that ensures brand consistency and user experience.Created investor materials, pitch decks, and animations that convey Mitico's monetization model and business potential through compelling visual storytelling.
- IQVIA HealthcareGraphic DesignerJanuary 2021 - May 2022 (1 year and 4 months)Buenos Aires, ArgentinaCoordinated a team of five illustrators and designers to develop an e-learning visual system comprising nine courses for over 66,000 users, producing over 210 graphic assets with high quality and creative consistency under tight deadlines.Designed content for training videos and virtual meetings in collaboration with subject matter experts, developing engaging scripts, storyboards, and visual assets.Worked with leading pharmaceutical companies such as AstraZeneca, Janssen, and Pfizer, designing risk graphics, trial eligibility presentations, and recruitment materials for innovative clinical research.Developed a scalable pattern library with over 100 culturally relevant designs, setting new standards for inclusive training materials. Created a library of over 300 medical illustrations, characters, and visual elements that optimized workflows.Contributed to innovation in educational content presentation by exploring emerging technologies and interactive multimedia elements, enhancing training engagement and effectiveness.
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Education
- Graphic Design StudiesUADE2003Graphic Design Studies
Certifications
- Design Systems SpecialistFigmacamp2025
- Advanced Figma for UX UI DesignersWe are Shifta2024