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Loréline DemaizièreLD

Loréline Demaizière

UX/UI - Product Designer

€350/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Loréline

Do you need a strategy, a website, a visual identity, or simply an outside perspective to bring more coherence to your project?

I will guide you.

My work is not just about creating visuals. I use design as a tool to convey an idea, highlight what makes you unique, and create a lasting connection between you and your clients.

Design isn't just about looking good. It reassures, explains, guides, and facilitates decisions.

My background in art, design, communication, and digital has taught me to observe before designing. To understand before producing. This sensitivity allows me to adapt to very different environments and quickly grasp their challenges.

Over the course of my experiences, I have had the opportunity to collaborate with cultural institutions, SMEs, industrial companies, and players in the energy and construction sectors. This diversity has taught me to translate complex issues into clear messages, abstract ideas into concrete experiences, and technical know-how into accessible proposals.

I regularly work on:

• UX/UI Design
• Product Design
• Creation and redesign of WordPress websites
• Figma mockups and prototypes
• Conversion-oriented landing pages
• User journey design
• Visual identity and branding
• Commercial and institutional materials
• Professional presentations and strategic documents

Each project is different, but my goal remains the same:reveal what makes your value and make it visible in the most accurate way possible.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    UX/UI Designer & Brand Designer
    ENVIRONMENTAL
    May 2023 - Today (3 years and 2 months)
    Lyon, France
    I assist SMEs, freelancers, and companies in creating their visual identity, communication materials, and digital tools.

    • Creation of visual identities and graphic guidelines
    • Design of web mockups using Figma
    • Creation and redesign of WordPress websites
    • User experience (UX/UI) optimization
    • Creation of commercial and marketing materials
    • Landing page design
    • Complete project management from brief to delivery
    Figma Wordpress Adobe Illustrator Adobe InDesign Adobe Creative Suite
  • Groupe Solutions Econ'home
    Communications Manager | Webdesign & Branding
    ENERGY AND UTILITIES
    May 2024 - Today (2 years and 2 months)
    Lyon, France
    Managed the communication and brand image for several entities within the group.Collaboration with major players in the energy and construction sectors.
    • Redesign of visual identities
    • Creation and optimization of WordPress websites
    • Landing page design
    • Creation of commercial and institutional materials
    • Organization of trade shows
    • Monitoring of web and SEO performance
    • Support for sales teams
    • Participation in trade shows (print)
    SEO Google Analytics Adobe Creative Suite Figma Wordpress
  • Freelance
    WordPress Webdesigner
    January 2024 - Today (2 years and 6 months)
    Creation and redesign of websites for SMEs and freelancers.

    • Needs analysis
    • Information architecture
    • Figma mockups
    • WordPress integration
    • Responsive Design
    • SEO optimization
    • Improvement of performance and user experience

    Objective: strengthen visibility and generate more qualified leads.

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Education

  • UI Designer Creator Training
    Humanbooster
    Formation Concepteur Designer UI
  • UX/UI Mockup Design
    Figma
    Conception de maquettes UX/UI

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