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Lore K.LK

Lore K.

Communication | Social media | Content and Image

€500/day
Serris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lore

Hello,

Communication and Digital Marketing expert with over 10 years of experience, most recently in brand content, social media, and influence, I offer today to support you in your projects.

Brand image, tone of voice, brand content, storytelling, storyliving, creation of communication materials: I work around your DNA, your story to make your brand, your company shine.

Content management, content creation, community management, editorial calendar, I manage your social networks, your image, and your discourse according to a tailor-made line defined based on your objectives and your target.

Influence campaign management: profile identification, negotiation, briefing according to the communication angle, sending selections and giftings, monitoring and results. I handle the relationship with influencers and content creators to make your brand resonate on social networks.


Bonus: places and brands that bring experiences to life have always driven me. Trained in space design alongside my communication expertise, I can imagine on-site operations and events at your points of sale or even rethink your space design (coffee shops, bakeries, ready-to-wear boutiques, wellness studios, etc.), to provide a real experience for your customers and create a strong and complete brand identity.


Do not hesitate to contact me so we can discuss together!

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Serris (up to 50km), Paris (up to 10km)

Experience

  • Bensimon ICD
    Brand content, Influence & Social media manager
    FASHION AND COSMETICS
    March 2022 - June 2024 (2 years and 3 months)
    Paris, France
    Strategic thinking and promotion of brand image on social networks
    Influence campaign management: profile identification, negotiation, briefing
    according to the communication angle, sending selections and giftings, monitoring and results,
    monitoring and recommendations of emerging talents, influencer events
    Creation of editorial content related to products and events
    Video production and editing (backstages, store animations, job portraits)
    Reporting and definition of key learnings
    Preparation and monitoring of e-commerce and editorial shoots
    Recommendations and monitoring of collaborations (Gamin Gamine, Lucas du Tertre)
    Ensuring compliance with visual identity in stores and showrooms: proposal of
    silhouettes, assistance with visual merchandising setup, and monitoring of the proper maintenance of the space and product presentation
    Management of trainees in the Marketing and Image department
    Brand content Community management Social media Influencer relations Branding and visual identity
  • Banque Française Mutualiste
    Digital Marketing Project Manager
    BANKING AND INSURANCE
    April 2013 - November 2019 (6 years and 7 months)
    Paris, France
    Content management and graphic and technical evolutions of the website
    Management and supervision of creative agencies and IT providers
    Optimization of digital acquisition and conversion levers
    Management of commercial and relational emailing campaigns (briefing, production monitoring, distribution), Google Adwords, Retargeting, Social Ads
    Social Media project management (editorial lines, contests)
  • Crédit Agricole SA
    Employer Brand Communication Manager
    BANKING AND INSURANCE
    August 2011 - August 2012 (1 year)
    Montrouge, France
    Animation of the Group's Recruitment website and management of functional and editorial projects related to the website's evolution
    Management of internal and external communication projects in interface with service providers and Group Departments
    Reflection on the Employer Brand's presence on social networks, page creation and Community Management, web series
    Distinctions: Potential Park + Gold Award for HR Creativity (ACCE)

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Education

  • Interior architecture designer with a specialization in interior decoration
    MJM
    2022
    Design d'espace, architecture d'intérieur, AutoCAD, SketchUP
  • Master of Cultures and Web Professions
    University of Marne-la-Vallée
    2012
    Gestion de projets digitaux

Skill set

Categories