About Lore
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Experience
- Bensimon ICDBrand content, Influence & Social media managerFASHION AND COSMETICSMarch 2022 - June 2024 (2 years and 3 months)Paris, FranceStrategic thinking and promotion of brand image on social networksInfluence campaign management: profile identification, negotiation, briefingaccording to the communication angle, sending selections and giftings, monitoring and results,monitoring and recommendations of emerging talents, influencer eventsCreation of editorial content related to products and eventsVideo production and editing (backstages, store animations, job portraits)Reporting and definition of key learningsPreparation and monitoring of e-commerce and editorial shootsRecommendations and monitoring of collaborations (Gamin Gamine, Lucas du Tertre)Ensuring compliance with visual identity in stores and showrooms: proposal ofsilhouettes, assistance with visual merchandising setup, and monitoring of the proper maintenance of the space and product presentationManagement of trainees in the Marketing and Image department
- Banque Française MutualisteDigital Marketing Project ManagerBANKING AND INSURANCEApril 2013 - November 2019 (6 years and 7 months)Paris, FranceContent management and graphic and technical evolutions of the websiteManagement and supervision of creative agencies and IT providersOptimization of digital acquisition and conversion leversManagement of commercial and relational emailing campaigns (briefing, production monitoring, distribution), Google Adwords, Retargeting, Social AdsSocial Media project management (editorial lines, contests)
- Crédit Agricole SAEmployer Brand Communication ManagerBANKING AND INSURANCEAugust 2011 - August 2012 (1 year)Montrouge, FranceAnimation of the Group's Recruitment website and management of functional and editorial projects related to the website's evolutionManagement of internal and external communication projects in interface with service providers and Group DepartmentsReflection on the Employer Brand's presence on social networks, page creation and Community Management, web seriesDistinctions: Potential Park + Gold Award for HR Creativity (ACCE)
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Education
- Interior architecture designer with a specialization in interior decorationMJM2022Design d'espace, architecture d'intérieur, AutoCAD, SketchUP
- Master of Cultures and Web ProfessionsUniversity of Marne-la-Vallée2012Gestion de projets digitaux