Freelancer profile translated to English.

Description

I have worked for brands such as the Pierre Fabre group (Avène, René Furterer, Ducray, Klorane...), the Shiseido group (Shiseido, Waso and Clé de peau), as well as Air France.

Today, I work as a freelance Art Director on digital campaigns, production, and content creation.

I am proficient in content creation, photo and video production, motion design, and video editing; with concepts and storytelling.

Do not hesitate to contact me, I am available :)

My portfolio: loreenareinold.xyz

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Art Director
April 2025 - March 2026 (11 months)
Today I am an Art Director specializing in visual production, social media & a lover of images in the broadest sense.

Whatever the format, my work consists of telling stories, provoking emotions, and building universes that leave a mark.
Video Editing Audiovisual Production Art Direction Content Creation Social Media
WE ARE SOCIAL
Art Director
DIGITAL AND IT
February 2022 - April 2025 (3 years and 2 months)
I worked for three and a half years at We are social in the skincare & luxury department.

What motivated me was participating in the development of the editorial lines of the Pierre Fabre and Shiseido group brands, under the supervision of Art Directors.

Production projects were quite significant in my daily work, especially the launch of Avène's Tiktok account for which I was responsible for content creation in the studio.

I also directed digital campaigns, notably for Air France during the 2024 Olympic Games.
Content Creation Art Direction Team Management Advertising Campaign Audiovisual Production
Who Why What
Art Director
DIGITAL AND IT
September 2019 - November 2021 (2 years and 2 months)
As a Social Media Art Director, I designed editorial calendars for brands such as Pharmactiv', the Labeyrie fine foods group (Delpierre, Blini, L'atelier Blini and Labeyrie), E.Leclerc, Nathan.

My daily work involved finding creative ideas by creating content faithful to the DNA of each brand.
Content Creation Editorial Calendar Editorial Calendar Creation Art Direction Social Media Visuals