Freelancer profile translated to English.
Back to original languageAbout Lorane
With proven expertise in digital communication, I stand out for my ability to create content that captivates and strengthens brand identity. 🎙
My background in editorial strategy and brand content, combined with solid knowledge in SMO, allows me to design content strategies optimized for social networks that engage and convert. 🎰
My strength? An approach centered on storytelling, transforming each piece of content into a memorable experience for the audience!
With 6 years of experience as a sales manager, followed by immersion in the world of advertising and journalism, I have developed a deep understanding of customer psychology, unique expertise in communication, and content strategy. 🧠
At Bionoble, I led the UGC project from ideation to partnership management, including scriptwriting and video editing. In parallel, at Astreva, I managed the content strategy, combining creativity and analysis to maximize impact on the target audience. And as a freelance SEO writer and content creator, I honed my skills on TikTok, deepening my expertise in social media marketing. 📲😎
🚀 Key Skills: Brand Storytelling, SEO Content Strategy, Digital Content Creation, Online Community Management.
🛠 Tools Mastered: Semrush, SquareSpace, WordPress, Canva, CapCut. Adobe Suite in progress.
🌎 Languages: French (native), English and Spanish (fluent)."
My extra touch?
✨ Passionate about travel and adventure, I bring a global and creative perspective to my work. My international experience enriches my understanding of different cultures, a valuable asset in creating engaging and relevant content. ✨
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Leo plaisirBrand Content ManagerE-COMMERCEJuly 2024 - February 2025 (7 months)Montreal, CanadaI supported Léo Plaisir, an intimate accessories brand, with their content strategy and digital storytelling. A challenge where I combined bold writing, impactful copywriting, and an inclusive approach to make communication both impactful and elegant.I specialize in editorial strategy and brand content, with an approach that places authenticity and human connection at the heart of every piece of content. My goal? To create engaging experiences that transform an audience into a community and a brand into a reference.💡 Main Expertise:• Copywriting & Tone of Voice: I adapt a brand's voice to resonate and engage.• Social Media Strategy: From content creation to TikTok virality, I have worked with influential brands and agencies like Utopia.• SEO & Conversion: I optimize content to perform equally well on Google and social networks.
- Just a Little funVideo Content Creator | WriterSOCIAL NETWORKSJuly 2024 - Today (1 year and 11 months)Montréal, CanadaI create and manage content for the media outlet JUST À LITTLE FUN and its associated boutique LÉO plaisir.> scriptwriting> filming> editing> distributionI also write all our content, from social media posts to website copy, product descriptions, and blog articles. ✨
- UtopiaSEO Writer - TikTok ExpertSOCIAL NETWORKSAugust 2023 - Today (2 years and 10 months)Paris, FranceWith Utopia, **France's #1 TikTok agency**, I dive into trends to write SEO articles that enlighten, educate, and inspire our readers.🔍 Continuous analysis of TikTok trends and market developments.⚡️ Identification and selection of relevant topics based on trend analysis and audience needs.🧠 Adaptation of topics to align with brand objectives and TikTok user interests.✍️ Development and writing of content optimized for natural referencing (SEO).📲 Coordination with marketing teams to ensure brand consistency and timely content delivery.Curious? You can read me right here 👉 https://www.theutopia.fr/blog-tiktok
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Education
- Bachelor Digital Marketing & Social Media OptimizationSup de Pub2021Expertise en gestion de contenu pour des plateformes telles qu'Instagram, TikTok et Instagram, LinkedIn, X, avec une forte capacité à élaborer des stratégies digitales et analyser les tendances des utilisateurs. Habileté confirmée en activation des médias sociaux, renforcée par des compétences en e-commerce et utilisation stratégique des techniques de marketing numérique. Connaissance approfondie en création d'interfaces utilisateur captivantes et utilisation de logiciels de design graphique, complétée par une initiation au développement web via HTML/CSS. Maîtrise des tactiques de webmarketing, avec spécialisation en SEO et SEM, et un accent particulier sur le marketing d'influence pour amplifier l'engagement et la présence de marque sur les réseaux sociaux.
- Master Editorial Marketing & Brand ContentSup de Pub2023- Capacité à lancer et gérer des campagnes de content marketing, avec une maîtrise de la stratégie éditoriale et une connaissance approfondie de la culture du contenu de marque. - Compétences avancées en rédaction journalistique et créative, aptitude à créer du contenu optimisé pour le SEO et maîtrise des principes d'inbound marketing. - Expérience dans la création de contenu numérique varié, y compris les blogs, emails marketing et storytelling, en utilisant des outils créatifs modernes. - Fondamentaux en création visuelle et production audiovisuelle, permettant de développer et de produire du contenu multimédia engageant et de qualité.