Freelancer profile translated to English.
Back to original languageAbout Lolo
I am a freelance creative director – a copywriter by origin, with many conceptual and aesthetic notions – based in Madrid, with more than ten years of experience in the advertising and multi-platform communication sector. Additionally, I am the founder, editor, and creative director of A Flamenco Catharsis: a creative direction and design studio specializing in the world of flamenco, which in turn publishes a print magazine with the same name.
cargocollective.com/lologonzalez
aflamencocatharsis.com
English
Conversational
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km), Madrid (up to 100km), Barcelona (up to 100km), Sevilla (up to 100km), La Coruña (up to 100km)
Experience
- Director creativo y redactorFreelanceCULTUREJanuary 2013 - Today (13 years and 5 months)Madrid, SpainCreative direction, conceptualization, and copywriting with organic positioning (SEO) for various brands and advertising agencies such as Carlitos y Patricia, DDB, PeopleWeLike Paris, Shackleton, Molaría, SwingSwing, Commission, KYMCO, VMLY&R, Ogilvy Madrid, AD Spain…cargocollective.com/lologonzalez
- A Flamenco CatharsisFounder, Creative Director, and EditorARTS AND CRAFTSJanuary 2018 - Today (8 years and 5 months)Madrid, SpainFounder of A Flamenco Catharsis, a creative direction studio that offers strategic visions, solid concepts, and impeccable art direction to brands, artists, and institutions, having worked for companies like Stella McCartney or Lemaire, and figures like María José LLergo.In turn, A Flamenco Catharsis Magazine is a print magazine with an international vocation, whose theme is flamenco and its artistic surroundings. With a cultured and intelligent approach – but without fears or restrictions – it presents content ranging from poetry to visual experimentation, including fiction or fashion, all with photography and editorial design that are unusual in the world of flamenco.aflamencocatharsis.comshop.aflamencocatharsis.com
- SantaMartaCreative CopywriterCULTUREJanuary 2013 - June 2014 (1 year and 5 months)Barcelona, SpainCreative copywriting for national and international brands such as Tous, La Roca Village, FC Barcelona, Intima Cherry, Barcelona Designers Collective, or Ágatha Ruiz de la Prada, among many others.
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Education
- Advertising and Public RelationsUniversity of Seville2005
- Postgraduate course in Advertising CreativityUnderground Buenos Aires2007