Lolita Fleury

E-commerce Manager for Herring & Bones, I led the creation and development of the brand's digital presence.

I was responsible for the complete creation of the Shopify site, from structuring to launch, as well as its daily updates (catalog management, page optimization, performance monitoring).

I produced all the site's content, including several hundred product descriptions and SEO-optimized blog articles, to improve natural referencing and generate qualified traffic.

I also managed the digital acquisition strategy, including SEO, SEA/SEM (Google Ads), and Meta Ads campaigns, with continuous work on performance and return on investment optimization.

In parallel, I was in charge of community management, ensuring brand image consistency, social media engagement, and community interaction.

This role allowed me to develop comprehensive expertise in e-commerce, combining site management, content strategy, traffic acquisition, and brand development.

As part of the SEO strategy for this e-commerce site specializing in motorcycle gear, I write about ten articles per month, optimized for natural referencing. My work involves:

Designing and writing content related to a semantic cocoon, to structure the site around relevant and complementary themes.

Conducting in-depth keyword and trend research to ensure optimal search engine positioning.

Adapting the writing tone and style to the target audience, combining technical expertise with accessibility.

Collaborating with the marketing team to align content with business objectives and improve product visibility.

Proofreading, on-page SEO optimization (titles, tags, internal linking), and formatting articles to maximize their impact on organic traffic.

Through this approach, I have helped increase the site's visibility on strategic keywords and strengthen its credibility with motorcycle enthusiasts.

For the HR consulting firm INS Global Consulting, based in Asia, I handle the translation of business content from English to French, covering topics such as payroll outsourcing, invoicing, and human resources. My responsibilities include:

Translation of web pages and blog articles: adapting content for the French-speaking market while maintaining the client's professional tone and expertise.

Localization: adjusting texts to be culturally relevant and understandable for the target audience, while respecting the brand's corporate style.

Verification and proofreading: checking terminological consistency and text fluency to ensure a professional and error-free output.

Collaboration with the team: regular communication with the client to validate linguistic choices and ensure the translated content complies with business needs.

This assignment has allowed me to develop expertise in business translation and HR communication, combining linguistic accuracy with an understanding of international business challenges.