Freelancer profile translated to English.

Description

🟦 8 years of experience in strategic and operational marketing, within leading and challenger companies in the Fast-Moving Consumer Goods (FMCG - Food / Agri-food / Cosmetics / Beauty) sector.

🟦 I support B2C brands in market and competitor analysis, strategic plan definition, product launches, project management, marketing activations, and the implementation of digital strategies.

🟦 Types of missions: Marketing Consulting, Product Manager, Project Manager, Social Media & Community Manager (Instagram, Facebook & LinkedIn).

🟦 Recognized for my ability to rally around a vision, mobilize creativity and adaptability, and drive change with pragmatism.

🟦 Based in the Paris / Île-de-France region (Bourg-la-Reine). Available for hybrid or remote work.

🟦 Need marketing support, whether to structure, accelerate, or cover a gap? I'll take over. Contact me now! ★5/5 (20 LinkedIn + Google reviews)

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 20km), Bourg-la-Reine (up to 20km)

Agence Majorine
Content Consultant - Communication & Marketing Fair (Martinique)
CONSULTING AND AUDITS
May 2025 - May 2025
Paris, France
Develop editorial recommendations for a communication and marketing fair in Martinique.

Objectives:
Enrich the program with topics of strong local relevance
Address the challenges of industry professionals
Highlight Caribbean cultural specificities
Main tasks:
Recommendation of 10 themes and formats
Identification of over 70 potential speakers
Formulation of actionable content ideas for the program
Key results:
600 participants registered
High attendance on the event day
Satisfaction from partners and attendees
Editorial Content Strategic Monitoring Consulting Strategic Recommendations
Bel
Brand Manager | Agri-food – La Vache qui Rit
AGRICULTURE
October 2024 - February 2025 (4 months)
Suresnes, France
Managed 360° activations, supported brand strategy, and oversaw business for the segment. Supervised two marketing profiles and led cross-functional projects in a matrix and international environment.

Main tasks:
Contribute to brand strategy and the deployment of 360° activations in the French market
Orchestrate the 2025 Tour de France Caravan partnership, from stakeholder coordination to deliverable, budget, and timeline monitoring
Lead the 360° Ramadan activation through the media plan, communication materials, and deliverables
Design a product evaluation questionnaire and organize tasting sessions, with a go/no-go decision for France
Marketing Team Management Budget Management Project Management Event Management
Groupe CréO
Social Media & Community Manager | Beauty – Capiness (DNVB)
FASHION AND COSMETICS
September 2023 - September 2024 (1 year and 1 month)
Bourg-la-Reine, France
Deployed the brand's social media presence to enhance visibility and support sales on Facebook and Instagram. Structured the editorial line, produced content, managed activations, and engaged communities.

Main tasks:
Overhauled the social media strategy following a digital audit
Defined the editorial line, managed the publication calendar, and optimized content
Created multi-format content: visuals, videos, stories, and text
Deployed influencer campaigns, contests, and social ads/paid media
Managed community engagement: interaction, moderation, and crisis management
Analyzed performance and tracked KPIs via Meta Business Suite
Conducted competitive intelligence and sector benchmarking on trends, market insights, and activations
Key results:
+17% Instagram followers in 12 months
Amazon Black Friday: 346 clicks generated with €60 invested, resulting in a CPC of €0.17
Average engagement: influencers 2.6%; contests 17%
Community Management Content Creation Social Networks Social Media Management