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Lolita A.LA

Lolita A.

Supermalter

Consultant - Sales Ops & CRM

€550/day
2 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lolita

I support the sales management of large groups in defining and managing their CRM strategy, at the heart of their commercial transformation projects.

My role is to frame, structure, and secure CRM projects so that they truly support the sales strategy and performance management.

I intervene in particular on:
• definition of CRM strategy aligned with commercial objectives
• framing and management of CRM projects (overhaul, deployment, evolution)
• structuring of sales processes and management rules
• data governance and reliability of commercial indicators
• coordination of stakeholders (sales teams, IT, integrators, management)

Mission objectives:
• have a CRM that is actually used by sales teams
• improve the visibility and reliability of the sales pipeline
• support managerial decision-making
• secure CRM projects in complex environments

I act as an interface between strategic vision and operational execution, with a pragmatic and results-oriented approach.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km), Annecy (up to 10km)

Experience

  • ACTUAL DIGITAL
    Consultant - Sales Ops
    HUMAN RESOURCES
    April 2025 - Today (1 year and 2 months)
    🤝🏼 Human Resources

    1️⃣ Management
    • Administer the CRM roadmap
    • Arbitrate business needs vs IT constraints
    • Prioritize needs, backlog & evolution requests
    • Governance: Lead daily stand-ups, project meetings & steering committees

    2️⃣ Process Improvement
    • Frame and manage strategic projects
    • Define functional evolutions in Salesforce to improve productivity
    • Ensure CRM data consistency and quality
    • Optimize customer knowledge by leveraging external data.

    3️⃣ Product Improvement
    • Manage sales performance.
    • Implement and monitor KPIs to evaluate sales effectiveness.
    • For business needs requiring development, act as the contact person for the CRM Tech team to define needs and ensure acceptance testing.

    ⚙️ Stack: Salesforce
    Salesforce Dashboard Agile Methodology UI/UX Design
  • Ensol
    CSM & Ops Efficiency
    SOFTWARE PUBLISHING
    February 2025 - April 2025 (2 months)
    Paris, France
    ☀️ Energy

    1️⃣ Operational Run - Customer Success & Ticket Management
    2️⃣ Process Improvement - Partner and tool integration, training & onboarding
    3️⃣ Tool Improvement - Back office roadmapping (API, features, ...)
    Customer Success Management Strategic Roadmap Process Optimization Project Management Ticketing
  • Build2B
    Operations & CSM Manager
    CIVIL ENGINEERING
    December 2022 - December 2024 (2 years)
    Paris, France
    ️🏗️ Prop Tech

    Recruitment, training, and management of a team of 7 people across two teams: SDR & CSM

    1️⃣ SDR (5 people): prioritization, objective setting, team animation, performance monitoring, training
    2️⃣ CSM (2 people): customer lifecycle construction, dashboard design, product improvement, customer journey design and improvement, Sales-Tech coordination
    3️⃣ CRM: creation of monitoring dashboards, configuration, layout, sales funnel redesign, implementation of processes and automation
    4️⃣ Knowledge: documentation & training, Clickup → Notion migration
    5️⃣ Product & Tools: writing specifications, creating & improving internal tools, implementing Ringover ️

    ⚙️ Stack: Hubspot, Clickup > Notion, Discord, Ringover
    Hubspot Sales Cycle Optimization Process Optimization Project Management Team Management

Reviews

5.0

Out of 1 rating

L

Lionel

ACTUAL DIGITAL

Several months project

-

Reviewed on 8/29/2025

Lolita brilliantly filled the SalesOps role within our team. She demonstrated remarkable dynamism, taking on tasks with great professionalism and exemplary rigor. In a remote team context, her integration was smooth and natural, contributing to harmonious and effective collaboration. I highly recommend Lolita for her skills and positive energy!

Recommendations

KT
SJ
GD
Karim Tamarzist and 2 other people have recommended Lolita

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Education

  • Grande École Program
    Audencia
    2018

Skill set

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