Freelancer profile translated to English.
Back to original languageAbout Lolita
I support the sales management of large groups in defining and managing their CRM strategy, at the heart of their commercial transformation projects.
My role is to frame, structure, and secure CRM projects so that they truly support the sales strategy and performance management.
I intervene in particular on:
• definition of CRM strategy aligned with commercial objectives
• framing and management of CRM projects (overhaul, deployment, evolution)
• structuring of sales processes and management rules
• data governance and reliability of commercial indicators
• coordination of stakeholders (sales teams, IT, integrators, management)
Mission objectives:
• have a CRM that is actually used by sales teams
• improve the visibility and reliability of the sales pipeline
• support managerial decision-making
• secure CRM projects in complex environments
I act as an interface between strategic vision and operational execution, with a pragmatic and results-oriented approach.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Annecy (up to 10km)
Experience
- ACTUAL DIGITALConsultant - Sales OpsHUMAN RESOURCESApril 2025 - Today (1 year and 2 months)🤝🏼 Human Resources1️⃣ Management
- Administer the CRM roadmap
- Arbitrate business needs vs IT constraints
- Prioritize needs, backlog & evolution requests
- Governance: Lead daily stand-ups, project meetings & steering committees
2️⃣ Process Improvement- Frame and manage strategic projects
- Define functional evolutions in Salesforce to improve productivity
- Ensure CRM data consistency and quality
- Optimize customer knowledge by leveraging external data.
3️⃣ Product Improvement- Manage sales performance.
- Implement and monitor KPIs to evaluate sales effectiveness.
- For business needs requiring development, act as the contact person for the CRM Tech team to define needs and ensure acceptance testing.
⚙️ Stack: Salesforce - EnsolCSM & Ops EfficiencySOFTWARE PUBLISHINGFebruary 2025 - April 2025 (2 months)Paris, France☀️ Energy1️⃣ Operational Run - Customer Success & Ticket Management2️⃣ Process Improvement - Partner and tool integration, training & onboarding3️⃣ Tool Improvement - Back office roadmapping (API, features, ...)
- Build2BOperations & CSM ManagerCIVIL ENGINEERINGDecember 2022 - December 2024 (2 years)Paris, France️🏗️ Prop TechRecruitment, training, and management of a team of 7 people across two teams: SDR & CSM1️⃣ SDR (5 people): prioritization, objective setting, team animation, performance monitoring, training2️⃣ CSM (2 people): customer lifecycle construction, dashboard design, product improvement, customer journey design and improvement, Sales-Tech coordination3️⃣ CRM: creation of monitoring dashboards, configuration, layout, sales funnel redesign, implementation of processes and automation4️⃣ Knowledge: documentation & training, Clickup → Notion migration5️⃣ Product & Tools: writing specifications, creating & improving internal tools, implementing Ringover ️⚙️ Stack: Hubspot, Clickup > Notion, Discord, Ringover
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Education
- Grande École ProgramAudencia2018