Freelancer profile translated to English.

Description

Hello, I'm Lola ✨ I help sole proprietors, VSEs, and SMEs structure and develop their digital presence to improve their visibility and support their business objectives.

I work on strategic and operational projects, depending on the digital maturity level and priorities of each company.

My expertise:

• SEO & Content: SEO audits, keyword research, writing and redesigning optimized pages, local SEO

• Websites: creation or redesign of websites (WordPress by default), content structuring, SEO writing, UX optimization

• Editorial & Social Media Strategy: strategic framing, launch or structuring support (LinkedIn, Instagram, Facebook, Pinterest)

I favor a simple, pragmatic, and structured approach, with clear and actionable deliverables.

I primarily support short-term projects (1 to 3 months), one-off or turnkey.

Available to discuss your project ☺️

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

2L Digital
Digital Strategy Consultant | SEO
CONSULTING AND AUDITS
December 2025 - Today (8 months)
Digital Communication / SEO Consultant

Supporting sole proprietors and VSEs in structuring their digital strategy.

Missions performed:
• Analysis of needs, objectives, and existing situation
• Competitive intelligence and strategic recommendations
• Definition of site architecture and structure
• Creation or redesign of websites (primarily WordPress)
• Writing of all content, optimized for SEO
• Implementation of monitoring tools (Google Analytics 4, Search Console)

Deliverables:
• Clear, functional, and SEO-optimized website
• Structured and actionable content
• Solid SEO foundation for sustainable visibility
SEO SEO Writing SEO Audit WordPress Website Creation Website Creation
CETIH
Digital Communications Manager
June 2023 - Today (3 years and 2 months)
Saint-Meme-Le-Tenu, France
Social Media Strategy & Management

Definition and deployment of editorial strategies adapted to B2B and B2C audiences
Community management on YouTube, Pinterest, Instagram, Facebook, and LinkedIn.
Development of editorial calendars, management of social media campaigns, and performance analysis.
SEO optimization on Pinterest: creation of high-performing visuals, optimization of titles, descriptions, and boards, traffic analysis.

SEO, Content & Copywriting
Development of SEO strategies: audits, competitive analysis, identification of ranking opportunities.
Writing SEO-optimized content (articles, landing pages, pillar pages, product sheets, etc.) focused on reassurance, conversion, engagement, and expertise.
Structuring semantic coconuts and optimizing internal linking.
Updating, enriching, and redesigning existing content.
Partnerships & Influence

Identification, selection, and management of influencer partnerships.
Creation of briefs, negotiation, collaboration monitoring, and impact analysis.
Deployment of influence strategies focused on engagement and acquisition.

User Experience & Conversion Optimization

Analysis of conversion funnels and implementation of performance-oriented optimizations.
Creation of mockups and wireframes on Adobe XD to optimize ergonomics and user journeys.
Continuous improvement based on data and user behavior.

Conversational Strategy:
Implementation of a B2C conversational strategy based on AI: design of an AI-enhanced chatbot, optimization of dialogue scenarios, performance monitoring, and continuous improvement.
SEO SEO Writing Community Management UI/UX Design Digital Communication
WIIO
Communications Manager
SOFTWARE PUBLISHING
August 2019 - June 2023 (3 years and 10 months)
Saint-Sébastien-sur-Loire, France
Communication & Marketing Campaigns

Implementation, design, and monitoring of communication campaigns.

Creation and management of marketing tools to support the overall strategy.

Execution of email marketing campaigns: design, segmentation, and performance analysis.

Internal communication management: employee tools, internal newsletter, internal surveys.

Acquisition & Online Advertising

Implementation of Google Ads campaigns (Display, YouTube Ads, SEA).

Creation and management of sponsored campaigns on LinkedIn and Facebook.

Marketing automation: scenario development, lead nurturing, automated emails, landing page creation.

Community Management & Social Media

Definition of editorial strategy.

Content creation, community animation, and publication management.

Performance analysis and optimization of social media actions.

Content Marketing & Public Relations

Creation of a blog and regular content production.

Writing white papers and various web content.

Public relations: building a media database, writing and distributing press releases and press kits.

Video Production & Graphic Design

Video production: framing, editing (Premiere Pro), distribution.

Graphic design: sales support materials, event materials, PowerPoint presentations, print and digital documents.

Event Management

Organization of a webinar.

Participation in the organization of physical events.

Application Design & Motion Design

Creation of After Effects animations for mobile applications.

Design of screens, logos, and graphic identities for applications.
Content Marketing SEO Community Management Blog Post Writing Digital Communication Strategy

Check out Lola's experience

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Baptiste Duhen

Fullstack developer

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Amed Hamou

Senior Lead Developer

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Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master
ENC COMMUNICATION
2021
Master
Bachelor's Degree, Communication, Marketing and Event Management
ENC COMMUNICATION
2020
Licence, Communication, Marketing et Evenementiel

Check out Lola's education

Marketing Consultant

Lola R.

Digital Consultant | SEO & Websites

About Lola

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