Lola Potart

Do you want to structure a coherent and high-performing digital presence, but lack the internal resources to produce regular content aligned with your positioning?

I support organizations, brands, and projects in designing and optimizing their communication on social networks, with a focus on message clarity, editorial consistency, and audience engagement.

I work on both content strategy and its execution: defining editorial lines, creating content adapted for Instagram and LinkedIn, and producing messages designed to enhance the visibility, credibility, and understanding of your business.

My approach is based on dual field experience: structuring and animating student communities, as well as reviving and managing communication for technical and associative projects. These experiences have allowed me to develop a strong capacity for adaptation, simplification, and repositioning of communication according to target audiences.

I am used to working on:

- Structuring or redesigning editorial lines

- Creating high-value content for LinkedIn and Instagram

- Ghostwriting publications and educational content

- Animating and reviving communities

- Communication around projects, partnerships, and initiatives

My goal is to help my clients transform their communication into a strategic asset, serving their visibility and development.