Lola Parent

► **Art Director at Ores (2019 – 2024)**, I worked on brands such as **Tropico, Van Rysel – Decathlon, Kinder Céréales, BZB, Chaudfontaine, Le Roi du Matelas, Pièces Auto, Viessmann, Klorane, Samsonite, and Orange Bank**.

I participated in the conception and supervision of photoshoots (Art Direction, conception, and post-production), mentored interns, and contributed to various pitches, including that of the **Tunisia Tourism Office**.

I developed creative concepts through **brainstorming, mood boards, and multiple proposals for print, digital, 360° campaigns, activations, advertisements, and TV films**, and some concepts were selected and deployed across various media.

►Served as an expert art directorfor Master's students in communication, as part of a module dedicated to **photo content creation**.

Provided guidance on mastering formats and production techniques (photoshoot, framing, visual direction, content consistency).

►Trainer in digital marketing and communication at the Commerce Department of the Institut de Genech(**Since February 2025**), I work withfinal year, BTS, and Bachelorstudents. With my students, I develop the strategy and content for their Instagram account **@institutdegenech_pole_commerce**, while training them in the use of generative AI and Adobe software, mainly Photoshop, to enhance their creativity and autonomy.