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Lola OstermannLO

Lola Ostermann

Media, Social & Influence Consultant

€250/day
Strasbourg, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lola

I am a digital communication consultant, and I help small businesses and brands increase their online visibility. My goal is simple: to help them communicate better, reach the right people, and achieve concrete results, without unnecessary complexity.

I assist my clients in defining a clear strategy for social media, online advertising, and influence marketing, taking into account their objectives, budget, and on-the-ground reality. I work on both brand image and performance, with a pragmatic and results-oriented approach.

I gained my experience in demanding environments, particularly in beauty and lifestyle, working on global and local communication campaigns. Today, I leverage this expertise to serve smaller organizations, with a simpler, more human, and tailored approach to their challenges.

Specifically, I can assist with:
• Defining a clear and effective digital communication strategy
• Organizing and managing social media platforms
• Setting up and monitoring online advertising campaigns
• Providing advice and support on influence marketing and collaborations
• Tracking performance and optimizing actions over time

I adapt to the maturity level of each company and progress step by step, with a pedagogical and transparent approach. My role is to bring structure, methodology, and visibility, while remaining accessible and attentive.

Rigorous, organized, and solution-oriented, I work as a trusted partner, capable of guiding you, saving you time, and optimizing your communication efforts.
  • French

    Native or bilingual

  • English

    Conversational

  • German

    Basic

  • Italian

    Basic

Remote only
Primarily works remotely

Experience

  • L’OREAL GROUP
    OMNICAMPAIGN PROJECT MANAGER - PRADA, MIU MIU, YSL
    FASHION AND COSMETICS
    April 2025 - September 2025 (5 months)
    Paris, France
    Management of 360° projects: strategy, coordination, budget, production, and monitoring of on/offline performance.
  • L’OREAL GROUP
    INFLUENCE & MEDIA PROJECT MANAGER - GIORGIO ARMANI
    FASHION AND COSMETICS
    September 2024 - April 2025 (7 months)
    Paris, France
    Management of influence and media campaigns: strategy, talent selection, agency coordination, activation monitoring, and reporting.
  • NICE WORK PARIS
    INFLUENCE PROJECT MANAGER - GUCCI, NARS, SHISEIDO, MILK, KYLIECOSMETICS, BURBERRY, CHLOE, YVES ROCHER, THE INKEY LIST
    FASHION AND COSMETICS
    January 2024 - June 2024 (5 months)
    Paris, France
    Support for influence strategy: monitoring, profile identification, sending coordination, collaboration tracking, and reporting.

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Education

  • Bachelor Community Manager, Study of Communication and Media
    Institut Européen de Formation
    2023
    Bachelor Community Manager, Étude de la communication et des médias
  • Bachelor's degree, Information-Communication
    Université Paul Valéry - Montpellier 3
    2022
    Licence, Information-communication

Skill set

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