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Lola GoncalvesLG

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Freelancer profile translated to English.
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About Lola

Passionate about communication and digital media, I create high-impact content by combining creativity and strategic thinking.
At @burningbarparis, I was in charge of all Instagram communication: content creation, editorial line, visuals, stories, reels... Specializing in photography, graphic design, and branding, I master the Adobe suite and web tools.
Today, as a freelancer, I am looking to develop remote projects to gain international experience while continuing to create. Curious, rigorous, and autonomous, I invest 100% in every mission.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • BURNING BAR
    Head of Digital Communication and Marketing
    SOCIAL NETWORKS
    January 2024 - Today (2 years and 5 months)
    Paris, France
    Development and execution of digital strategies, management of digital campaigns, performance analysis, content creation, competitive intelligence and trend monitoring, innovation and testing of new technologies. Experience in event management and operational management of events for brands like Stanley, Oysho, as well as during special operations such as Valentine's Day involving many partner brands or Christmas.
  • AGENCE GOODWAY
    Project Management Intern
    DIGITAL AND IT
    November 2022 - November 2022
    Strasbourg, France
    Content production and competitive intelligence:
    – Capturing behind-the-scenes video for the client's social media
    – Editing short-form content adapted for social media formats (Reels, Stories, etc.)
    – Competitor analysis: identifying trends, comparing communication strategies
    – Conducting interviews for content creation purposes
  • PREVIEW IMAGEMAKER
    Set Assistant
    FASHION AND COSMETICS
    June 2022 - June 2022
    Strasbourg, France
    Active participation in the organization and smooth running of photo shoots: equipment preparation, coordination with teams (photographer, stylist, makeup artist), management of props, and logistical assistance on set.

    Post-production assistance – Photo retouching
    Basic retouching (lighting, colorimetry, skin) and adherence to the magazine's visual identity.

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Education

  • MBA DMB
    PARIS
    Master 2 en marketing digital et business
  • Master 1
    EFAP PARIS
    2024
    Master 1 en communication et marketing

Skill set

Categories