Lola Colin

Journalist, web copywriter, press relations consultant for 12 years, I have worked in editorial departments, press and digital communication agencies, and directly for clients...

First as a journalist for Madame Figaro.fr, then for Do It In Paris and for my webzine My Trendy Book (2012-2019), I then joined a digital agency where I was responsible for the editorial content of clients (catalogs, newsletters, mailings, interviews, files, and press releases).

These 2 years of imagining the emotional common thread and creating the storytelling and identity of brands day after day allowed me to boost my creativity and my know-how in content marketing in the fashion/jewelry, health/beauty, lifestyle/restaurant, alcohol/food sectors.

After leaving the Grenadine RP agency, I had the pleasure of expanding my skills to audiovisual production, joining the transverse video department of the brands Elle.fr, Parismatch.com, and Public.fr at Lagardere Active.

Today, I support startups in their media development and collaborate with an agency specializing in luxury hotels for the creation of their SEO content.

Analyze and target the brand's universe and its expectations.

Define the communication strategy and editorial lines.

Create a brand image and storytelling while ensuring natural referencing.

Adapt, correct, and rewrite content with active listening to my clients.

Write all types of content: press kits and releases, blog articles, sales brochures, interviews, video scripts, social media posts, targeted emailing campaigns...

Take charge of strategic media communication projects.

Propose impactful content to improve the performance of marketing actions.

For 12 years, I have been refining my writing skills with listening and respect for my clients' DNA. Today, I know I am capable of writing with ease in many varied universes.