Lola Bravo Ballester

Responsible for the management of social media, content, and digital communities, integrating market research and brand communication into each project. I have led the planning and execution of communication actions both online and in-person (events and fairs), actively participating in the development of strategic and creative campaigns. My work has included managing editorial calendars, executing multichannel strategies, and supporting the SEM team. I have also collaborated in the creation of visual assets in coordination with the creative team and managed relationships with content creators. In my daily work, I have integrated the use of AI applied to marketing to precisely adapt the tone and voice of each client, always relying on results analysis and reporting for continuous campaign optimization.

Supervision of the exhibition space and direct user attention, independently managing both the security of the artwork and visitor satisfaction for the proper development of the event.

Internship in market analysis of SaaS digital signature software feasibility through market research, competitive benchmarking, market prospecting and segmentation, and collaboration in defining buyer personas and inbound marketing strategy.