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Lola B.LB

Lola B.

360° Communication Consultant

€400/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lola

Specialized in Communication and Marketing with over 5 years of experience in designing communication strategies and managing 360° activations (events, launches, campaigns).

After several years working in the fashion and luxury sector as a communication manager, I now support brands and companies that wish to build clear, coherent, and effective communication.

I offer tailor-made strategies, adapted to the reality of each structure, to enhance their visibility, develop their image, and ultimately generate concrete results.

🎯 Services
- Marketing & Communication Strategy: audit, positioning, communication plan, digital strategy
- Project Management: 360° campaigns, photoshoots, team and supplier coordination, budget, reporting
- Social Media: editorial planning, content, optimization
- Influencer Marketing: talent selection, briefs, monitoring, reporting
- Brand Content: storytelling, copywriting, mood boards

🛠 Hard Skills
- Tools: Google Analytics, Google Ads, Meta Suite, TikTok, Launchmetrics, Canva, Adobe (basics), Office Suite, Notion/Trello.
- Expertise: brand strategy, 360° campaigns, team coordination, content creation, budget and KPI management.

🤝 Soft Skills
Organization, adaptability, creativity, teamwork, strategic vision, operational execution, results-oriented approach.
Bilingual English.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris (up to 50km), Bordeaux (up to 10km), Biarritz (up to 50km)

Experience

  • Christian Louboutin
    Product Communication Specialist
    LUXURY GOODS
    January 2021 - June 2024 (3 years and 5 months)
    Paris, France
    Strategic and operational management of the marketing calendar and communication strategy.
    Deployment of 360° campaigns (digital, editorial, influencer, partnership, events, OOH).
    Handling of all product operations during Fashion Weeks.
    Strategic and logistical management of Press & VIP orders.
    Development and supervision of all product communication tools.
    Communication Strategy Marketing Calendar 360° Campaigns Creation of Communication Materials Digital Activations
  • Christian Louboutin
    Digital Communication Assistant
    LUXURY GOODS
    January 2019 - January 2021 (2 years)
    Paris, France
    Definition and management of digital/media strategies.
    Social media management and influencer activation management.
    Performance analysis and continuous optimization.
    Proactive competitive intelligence.
    Digital Strategy Social Media Influencer Marketing Paid Media Competitive Intelligence
  • Edge o' Beyond Ltd
    Marketing, PR, and Sales Assistant
    LUXURY GOODS
    January 2019 - June 2019 (5 months)
    London, UK
    Content creation and supervision.
    Press relations and sample dispatch management.
    Contribution to marketing and distribution strategies.
    Content Creation Press Relations Communication Strategy Performance Analysis Social Media

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Education

  • Luxury Marketing Master's Degree
    EIML Paris
    2021
    Mastère Marketing du Luxe
  • Bachelor of Management
    KEDGE Business School
    2019
    Bachelor Management

Skill set

Categories