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Loïs MazadeLM

Loïs Mazade

Consultant Acquisition/Digital Marketing (Senior+)

€890/day
Toulon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Loïs

Expert in Digital Marketing and Traffic Acquisition, I support numerous companies in the design and management of their digital strategy. My goal: Create Performance, grow your online revenue. Senior Consultant (8+ years experience). Acquisition levers specialist. Passionate about SEO. I effectively orient your business to maximize your efficiency. Media agency management, SEA, Display, CRO, Data Driven Marketing, Analytics, Tag Management, DMP... I master the technical and marketing aspects of any strategy by being a Manager of Transverse and Versatile transition.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Toulon (up to 50km), Paris (up to 100km), Nice (up to 20km), Marseille (up to 20km), Lyon (up to 50km)

Experience

  • LEAD ME
    Founding Partner
    DIGITAL AND IT
    March 2020 - Today (6 years and 5 months)
    Toulon, France
    Lead Me is a digital agency based in Toulon. Composed of a team of 3 people, we advise companies in achieving real online performance for SMEs and Large Groups.
    Team Management Traffic Acquisition Website Creation
  • U Enseigne
    Digital Marketing / E-Commerce Manager
    RETAIL (LARGE RETAILERS)
    January 2019 - February 2020 (1 year and 1 month)
    Rungis, France
    • Management of a multidisciplinary team of 5 people
    • Leadership of the E-Commerce sector committee
    • Responsible for the performance of CoursesU.com, ULocation.com
    • Deployment of the digital commercial animation plan
    • Implementation of cross-functional projects (Acquisition/CRM/Data-Visualization)
    E-commerce Web Marketing Strategy Team Management Data Visualization User Experience Design CRM Web Project Management
  • U Enseigne
    Head of Acquisition & Traffic Department
    RETAIL (LARGE RETAILERS)
    February 2018 - February 2019 (1 year)
    Rungis, France
    Consulting mission: 12 months (Transition Management | Acquisition & Traffic)
    • Management of a team of 3 traffic managers
    • Leadership of the digital media steering committee
    • Development of acquisition channels (SEO, SEA, Display, Affiliation, Retargeting)
    • GDPR compliance (Tag Management & Privacy)
    • Conduct of functional tests with IT (Analytics, Accessibility, SEO)
    • Deployment of the new UDrive platform
    • Launch of Data-Driven Marketing (DMP)
    Traffic Management Traffic Acquisition Team Management SEO Data Visualization SEA Web Analytics Google Search Console Accessibility Tag Commander Display Affiliation Retargeting

Recommendations

Erwan C.EC
Guillaume BaudusseauGB
FU
Erwan C. and 2 other people have recommended Loïs

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Education

  • Master II - Grande Ecole Program (Major in Digital Business)
    ESG Management School
    2017

Certifications

  • Google Analytics
    Google
    2021
  • Google Ads
    Google
    2021

Skill set (30)

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